CHARGE Awards Report | CHARGE Energy Conference

Awards Report 2020

Get an extensive overview of how the best energy companies in the world tackle branding, marketing, and communications to help them connect with customers, build stakeholder relationships, and grow business.

The World's Best Energy Brands 2020 Report is available now

World´s Best Energy Brands 2020 – Get the full report here now!

Get an extensive overview of how the best energy companies in the world tackle branding, marketing, and communications to help them connect with customers, build stakeholder relationships, and grow business.

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World´s Best Energy Brands 2020 – Get the full report here now!

Included in the full 422-page report, you´ll get access to…

  • Exclusive access to 23 major branding case studies from the likes of DTEK, Entelios, Statkraft, Electric Kwiwi, E.DSO, Appygas, Alperia and many more
  • Essential best practice on what makes for effective challenger, gas/hydrogen or green brands and how to leverage these brands to engage or grow your customer base
  • Understand what steps establish brands are taking to adapt to the liberalization of major energy markets
  • Explore how companies are using “Green” to differentiate themselves as energy providers, utilities, and retailers globally
  • Evaluate the steps taken to brand specific products and innovations within crowded and technologically fast-paced energy markets
  • And so much more!
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Who is the full report for?

The report contains 23 major branding case studies from the likes of DTEK, Entelios, Statkraft, Electric Kwiwi, E.DSO, Appygas, Alperia and many more… can you afford to miss out?

If you´re in energy, and hold one of these roles, then the insights contained in this report are business critical for you!

  • Chief Marketing Officers
  • Marketing Managers
  • Brand Strategy Leaders
  • VP Communications
  • Stakeholder Relations
  • Sales Managers
  • Account Directors
  • Chief Strategy Officers
  • Chief Executive Officers
  • Investor Relations
  • And many more!

Watch how the CHARGE Awards unfolded in 2020!

On September 28, 2020 we were proud to celebrate and showcase our awards winners live at CHARGE Virtual 2020. Hear how they reacted and what the CHARGE Awards mean to branding executives and marketing decision makers when you watch the full ceremony here now.

Want to hear more about the CHARGE Awards 2021?

The CHARGE Awards showcase only the very best in energy branding & marketing, all culminating in an exclusive Awards celebration in Reykjavik, Iceland in September 2021.

To get the latest information on categories, nomination criteria, judging, exposure and more, simply complete our form below now!

Finalists in 2020

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The CHARGE Awards

The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector.  We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.

The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit. 

The winners are announced at the CHARGE Awards Ceremony on 29th of September. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.

What makes a great energy brand?

A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition

Access to case studies

All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and  other critical parts of a strong brand. 

The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.

The selection process

December 2019

1. Suggestions

The first step of the process is to gather suggestions for nominations from the global CHARGE community and the expert panel

December 2019

January 2020

2. Screening

The panel meets, discusses the suggested nominations and prepares a shortlist of distinguished brands

January 2020

February 2020

3. Outreach

We reach out to the qualifying brands and offer participation

February 2020

February - May 2020

4. Brand evaluation by the brands’ customers

A survey is sent out to the customers of a brand being evaluated to measure how it is perceived by its customers

February - May 2020

June 2020

5. Brand evaluation by the panel of experts

Next, the panel of experts will determine how well the brand and the brand strategy is define by reviewing case study submissions

June 2020

July 2020

6. Finalists announced

After reviewing and rating the submissions we will announce the finalists in each category.  There will be 3-5 finalists in each category, based on quality of submissions

July 2020

28 September 2020

7. Winners crowned

The CHARGE Awards Ceremony will take place in Reykjavik, Iceland, as part of the CHARGE conference

28 September 2020

Awards categories

In September, we will award the World's Best Brands in 10 different categories

Established

Energy companies that can be traced back to before the liberalisation of markets. Companies in this category can be brands operating in markets that have not been liberalised, brands that have been operating before liberalisation or were created following liberalisation.

Challengers

Energy brands that have entered the market since market reforms. These brands have it in common that most their customers have been gained through their marketing activities. This category does not exclude brands that are owned by big players.

Organisations

Putting the spotlight on brands that further and spread public knowledge on energy and create enthusiasm for the energy sector. We are looking for the best brands in energy among associations, non-profits, academia and institutions.

B2B

Brands that generate energy and supply it to businesses who require energy on a large scale for their operations. The focus of their branding, communication and image building is thus towards other businesses rather than individuals

Green

Energy brands that use green or sustainability positioning as their main point of differentiation

Transmission

Transmission system operators that have done an outstanding branding work.

Distribution

Distribution system operators that have shown outstanding branding work

Gas

Brands that focus on the production, distribution or supply of gas.

Products & Innovation

Consumer products that are related to energy. These can be brands that provide tangible products or even software brands.

Hydrogen

Brands that provide hydrogen or provide solutions related to hydrogen.

The CHARGE Awards international panel of experts

The CHARGE Awards Panel consists of professionals with a broad knowledge of the global energy sector, as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.

Akif Papas
CGI Norway
Akif Papas
Alexander Richter
International Geothermal Association
Alexander Richter
Andrew Sabados
Cornerstone Energy Solutions
Andrew Sabados
Chris Oberle
Senior Vice President, Escalent
Chris Oberle
Colin Mangham
Biomimicry LA
Colin Mangham
Dr. Lawrence Jones
Edison Electric Institute
Dr. Lawrence Jones
Dr. Pramod Paliwal
Deendayal Petroleum University
Dr. Pramod Paliwal
Francisco Puente
Escan Energy Consulting
Francisco Puente
Jacob Benbunan
Saffron Brand Consultants
Jacob Benbunan
Janine Finnell
Leaders in Energy
Janine Finnell
Jeremie Hogan
Opex Lab
Jeremie Hogan
Kacy Karlen
Captains of Industry
Kacy Karlen
Kenneth Black
E Source
Kenneth Black
Kevin ODonovan
A Bit of This & That ...
Kevin ODonovan
Margaret Hartwell
Innovation & Creativity Coach
Margaret Hartwell
Martin Stadler
Digital Brand Strategist
Martin Stadler
Nigel Broomhall
ChargeSmart Ltd
Nigel Broomhall
Paddy Young
Enlit
Paddy Young
Rana Brightman
Siegel+Gale
Rana Brightman
Ravin Mirchandani
Ador Powertron
Ravin Mirchandani
Roberto Zangrandi
EDSO
Roberto Zangrandi
Rune Kirt
KIRT x THOMSEN
Rune Kirt
Sam Gonzales
American Public Power Association
Sam Gonzales
Simon Richards
RichardsDee
Simon Richards
Thom Kennon
Free Radicals
Thom Kennon
Thor Hjartarson
METSCO
Thor Hjartarson
Tom Emil Olsen
KIND
Tom Emil Olsen
Tronn Skjerstad
Skjerstad.net
Tronn Skjerstad
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