As you know, the technical challenges of energy decentralization, decarbonization, deregulation and digitalization are immense. But our success is not contingent on technological advancement alone.

If we cannot communicate effectively, tell stories that convince stakeholders to invest or shape consumer narratives that embrace change and possibility, we will be unable to accelerate through the energy transition at the speeds that we need to make a real impact.

Put plainly, the role of brand leaders, marketing strategists, communicators and content leaders has never been more critical. Our part is to sell the energy transition, to make the business case for investment, advocate for policy improvements, and bring consumers along with us. Technology needs storytelling, just as energy needs branding.

That’s why CHARGE matters.

CHARGE Energy Branding is the world’s foremost knowledge and networking platform for global energy brands. Our mission is to help energy companies leverage powerful branding to optimize their businesses, consolidate market positions and take advantage of new growth opportunities.

We achieve this by giving energy executives and industry leaders the platform they need to share the best practices they’ve developed and insights they’ve gained implementing major brand, technology and optimization projects. They share these insights because they know that by doing so, they lift standards and efficiencies industry-wide, creating new opportunities, growth markets and possibilities for themselves in turn.