Home | CHARGE Energy Conference

The Knowledge and Networking
Platform for Energy Brands

Our mission is to help energy companies take their branding to the next level. We help you shape the future of energy by redefining the brands of today. Join us to collaborate with peers, gain exclusive best practices and take away the brand, marketing and communication insights you need to grow your business.

Join the world's only energy branding platform today!

We’re the world’s only knowledge and networking platform for global energy brands. We help you gain the insights, best practices, and technologies you need to adapt to the sustainable energy transition, deregulated markets, system digitization, decarbonization and grid decentralization as branders, marketers, and communicators. 

See who we serve below – can you afford to miss out?


  • Chief Marketing Officers
  • Marketing Managers
  • Brand Strategy Leaders
  • VP Communications
  • Stakeholder Relations
  • Sales Managers
  • Account Directors
  • Chief Strategy Officers
  • Chief Executive Officers
  • Investor Relations
  • And many more!


  • Energy Utilities
  • Energy Retailers
  • Independent Power Producers
  • Grid Transmission & Distribution Stakeholders
  • Energy Technology Companies
  • Energy Service Producers
  • Brand Marketing Agencies
  • Major Strategic Consultancies


  • Renewable Energy Generation
  • Conventional Power
  • Transmission & Distribution
  • Market Regulation
  • New Projects & Finance
  • Nuclear Energy
  • Petrochemicals
  • Energy Trading

Introducing CHARGE USA 2021 - Brand to Deliver

We’re excited to bring our world-leading CHARGE Energy Branding conference program over the Atlantic for the first time!

With a new program of peer best practices, insights and executive networking tailored to the US merchant energy market, join us in March 2021 to get the tools, techniques and connections you need to succeed through next year and beyond!

What does CHARGE do?

CHARGE is the central hub for a community of brands each serving a different purpose within the energy brand, marketing, and communications industry. How can our different products help you achieve brand success through 2021 and beyond?

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CHARGE Energy Branding Events

We host high quality conferences to help energy companies take their brands to the next level. We do this by offering events to help decision makers network, learn and do business.

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eBBI - Energy Branding Benchmarking Index

The only global benchmarking tool available to energy brands. Work with EBBI to KNOW your customers, MAXIMIZE your marketing ROI and LEAD your market.

CHARGE Energy Branding Logo


The CHARGE Awards celebrate excellence in branding and stimulate the discussion on brand strategy but showcasing outstanding initiatives, campaigns and marketing technology within the energy sector.

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LarsEn Energy Branding

We are the world´s first brand consultancy focussed only on the energy market. Find out how we can help you connect to existing customers and grow your customer base with us now.

CHARGE works with the leading names in energy to help them increase brand efficiency, scale customers and grow their businesses

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CHARGE your brand with the latest news, insights and analysis on branding, innovation, and sustainability within energy…

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The CHARGE Interview

Stephen Fitzpatrick founded OVO Energy in 2009, after a career in the City, where he was Vice President first at Societe Generale, and then at …

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Total Branding: A Game of Two Halves

Fridrik Larsen, CHARGE Founder and CEO. Every year since 2016 there is a corner or Reykjavik that becomes a hub of excitement as August turns …

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CHARGE Interview

Michael Boumendil, Founder, Sixième Son Michael Boumendil founded Sixième Son (Sixth Sound) in 1995. The agency is now the global leader in audio branding having …

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Dr. Fridrik Larsen

The Time is NOW: An essential update on CHARGE 2020 from Dr. Fridrik Larsen

No-one could envisage that long after the early news reports of a strange new virus in a distant Wuhan, that we would, some six months …

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CHARGE philosophy? Diversity.

Fridrik Larsen, CHARGE Founder and CEO. In the current edition of our newsletter we are featuring an interview with Ryan O’Keeffe, Managing Director of BlackRock’s …

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CHARGE Interview

Ryan O’Keeffe, Managing Director in BlackRock’s London office, describes himself on his Twitter profile as a “communications leader, digital brand-builder, keen sportsman and nature conservationist.” His role at …

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CHARGE Interview

Kevin McMinn, Chief Operating Officer at Spark Energy (4 min read) Kevin McMinn joined Spark Energy, a gas and electricity retailer from Houston, Texas, in …

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Mission CHARGE: To go boldly and share

Fridrik Larsen, CHARGE Founder and CEO.  I remember once seeing a fridge magnet with the words “Love is the only thing that grows when shared”. …

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Dr. Fridrik Larsen

The Best of Iceland: Renewable Energy

Fridrik Larsen, CHARGE Founder and CEO If you like statistics (and who doesn’t), you might know that almost 100% of Iceland’s electricity and 85% of …

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Contact the team

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Fridrik Larsen

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Íris M. Gylfadóttir

General Manager

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Kerr Jeferies

Conference Producer

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Andrew York

Commercial Director

Buy the World's Best Energy Brands 2020 Report

Cases studies from finalists and winners of the World’s Best Energy Brands 2020.
Energy sector branding case studies from the best B2B Brands, Green Energy Brands, Distribution Brands, Transmission Brands, Product & Innovation Brands, Challenger Brands, Established Brands and Organisation Brands. See the best in retail energy and wholesale energy branding, distribution and transmission as well as organisation and non-profit brands.

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A unique place of dialogue

Winners of CHARGE 2020 Awards

The 2020 edition of the CHARGE Awards was concluded September  28th with the announcement of the winning brands. 

Click here for more information about the CHARGE Awards

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Welcome to Iceland

The land of renewable energy, colossal glaciers, active volcanoes, steaming hot springs and the magical Northern Lights

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Platform of forward thinking leaders

We seek to explore the frontiers of energy branding and bring together hands-on experience, best practices and cases along with academic insight with the aim of highlighting the untapped potential within the energy space by putting to use world-class branding practices. 

Dr. Lawrence Jones from EEI presenting at CHARGE 2019
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Inspiring presentations & interactive workshops

At CHARGE, we create a unique space of dialogue and reflection on marketing, communications and branding for the energy sector through presentations by professionals from within and around the energy space. Each track has 4-5 short presentations based on experience, research and insights. You will then have the opportunity to put your takeaways to the task via interactive workshops moderated by experts in the topics covered.

What attendees say

Three overarching themes

Branding, Green and Innovation will be at the foreground at CHARGE 2020. Each track within the themes consists of short presentations followed by panel discussions.
The branding tracks will offer hands-on experience, in-depth knowledge and guided workshops to provide participants with valuable items for their professional toolboxes and inspiration to achieve higher brand value.
The green tracks will be a platform of discussion on all things green. New energy sources, electric vehicles, sustainable solutions and behavioural change. What is the difference between sustainable and green and does it make a difference in the customer’s mind? We will find out.
We have the smart home talking to us, cars driving for us and blockchain doing its part. But beyond the buzzwords are new emerging technologies and new innovative uses of current technologies. Find out how innovation will shape the energy brand.

Get in touch!

Click the button to book a meeting with the conference director and discuss all matter related to CHARGE.

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