The Knowledge and Networking
Platform for Energy Brands
Our mission is to help energy companies take their branding to the next level. We help you shape the future of energy by redefining the brands of today. Join us to collaborate with peers, gain exclusive best practices and take away the brand, marketing and communication insights you need to grow your business.
Join the world's only energy branding platform today!
We’re the world’s only knowledge and networking platform for global energy brands. We help you gain the insights, best practices, and technologies you need to adapt to the sustainable energy transition, deregulated markets, system digitization, decarbonization and grid decentralization as branders, marketers, and communicators.
See who we serve below – can you afford to miss out?
JOB TITLES
- Chief Marketing Officers
- Marketing Managers
- Brand Strategy Leaders
- VP Communications
- Stakeholder Relations
- Sales Managers
- Account Directors
- Chief Strategy Officers
- Chief Executive Officers
- Investor Relations
- And many more!
COMPANY TYPES
- Energy Utilities
- Energy Retailers
- Independent Power Producers
- Grid Transmission & Distribution Stakeholders
- Energy Technology Companies
- Energy Service Producers
- Brand Marketing Agencies
- Major Strategic Consultancies
ENERGY MARKETS
- Renewable Energy Generation
- Conventional Power
- Transmission & Distribution
- Market Regulation
- New Projects & Finance
- Nuclear Energy
- Petrochemicals
- Energy Trading
''Exceptional. At other energy conferences, basically, you already know most of the topics. Here, it’s new because it is bringing together these two aspects. It’s a unique conference. I think there is no other conference that covers the topic of branding, marketing and energy.''
What does CHARGE do?
CHARGE is the central hub for a community of brands each serving a different purpose within the energy brand, marketing, and communications industry. How can our different products help you achieve brand success through 2021 and beyond?
CHARGE Energy Branding Events
We host high quality conferences to help energy companies take their brands to the next level. We do this by offering events to help decision makers network, learn and do business.
eBBI - Energy Branding Benchmarking Index
The only global benchmarking tool available to energy brands. Work with EBBI to KNOW your customers, MAXIMIZE your marketing ROI and LEAD your market.
CHARGE Awards
The CHARGE Awards celebrate excellence in branding and stimulate the discussion on brand strategy but showcasing outstanding initiatives, campaigns and marketing technology within the energy sector.
LarseEn Energy Branding
We are the world´s first brand consultancy focussed only on the energy market. Find out how we can help you connect to existing customers and grow your customer base with us now.
Introducing CHARGE USA 2021 - Brand to Deliver
We’re excited to bring our world-leading CHARGE Energy Branding conference program over the Atlantic for the first time!
With a new program of peer best practices, insights and executive networking tailored to the US merchant energy market, join us in March 2021 to get the tools, techniques and connections you need to succeed through next year and beyond!
''It's been fantastic. Incredibly insightful and getting to speak to so many different people from a really interesting mix of companies. All specifically focused on branding -and that's kind of it's a it's a dream to have so many people with a focus on what you do in your place.''
CHARGE works with the leading names in energy to help them increase brand efficiency, scale customers and grow their businesses
CHARGE your brand with the latest news, insights and analysis on branding, innovation, and sustainability within energy…
Total Branding: A Game of Two Halves
Fridrik Larsen, CHARGE Founder and CEO. Every year since 2016 there is a corner or Reykjavik that becomes a hub of excitement as August turns …
CHARGE Interview
Michael Boumendil, Founder, Sixième Son Michael Boumendil founded Sixième Son (Sixth Sound) in 1995. The agency is now the global leader in audio branding having …
The Time is NOW: An essential update on CHARGE 2020 from Dr. Fridrik Larsen
No-one could envisage that long after the early news reports of a strange new virus in a distant Wuhan, that we would, some six months …
CHARGE philosophy? Diversity.
Fridrik Larsen, CHARGE Founder and CEO. In the current edition of our newsletter we are featuring an interview with Ryan O’Keeffe, Managing Director of BlackRock’s …
CHARGE Interview
Ryan O’Keeffe, Managing Director in BlackRock’s London office, describes himself on his Twitter profile as a “communications leader, digital brand-builder, keen sportsman and nature conservationist.” His role at …
CHARGE Interview
Kevin McMinn, Chief Operating Officer at Spark Energy (4 min read) Kevin McMinn joined Spark Energy, a gas and electricity retailer from Houston, Texas, in …
Mission CHARGE: To go boldly and share
Fridrik Larsen, CHARGE Founder and CEO. I remember once seeing a fridge magnet with the words “Love is the only thing that grows when shared”. …
The Best of Iceland: Renewable Energy
Fridrik Larsen, CHARGE Founder and CEO If you like statistics (and who doesn’t), you might know that almost 100% of Iceland’s electricity and 85% of …
CHARGE Interview
Mary Powell, former CEO at Green Mountain Power (2 min read) Mary Powell, voted in 2019 as the best utility executive in the United States, …
Contact the team
Buy the World's Best Energy Brands 2020 Report
Cases studies from finalists and winners of the World’s Best Energy Brands 2020.
Energy sector branding case studies from the best B2B Brands, Green Energy Brands, Distribution Brands, Transmission Brands, Product & Innovation Brands, Challenger Brands, Established Brands and Organisation Brands. See the best in retail energy and wholesale energy branding, distribution and transmission as well as organisation and non-profit brands.
A unique place of dialogue
Winners of CHARGE 2020 Awards
The 2020 edition of the CHARGE Awards was concluded September 28th with the announcement of the winning brands.
Welcome to Iceland
The land of renewable energy, colossal glaciers, active volcanoes, steaming hot springs and the magical Northern Lights
Platform of forward thinking leaders
We seek to explore the frontiers of energy branding and bring together hands-on experience, best practices and cases along with academic insight with the aim of highlighting the untapped potential within the energy space by putting to use world-class branding practices.
Inspiring presentations & interactive workshops
At CHARGE, we create a unique space of dialogue and reflection on marketing, communications and branding for the energy sector through presentations by professionals from within and around the energy space. Each track has 4-5 short presentations based on experience, research and insights. You will then have the opportunity to put your takeaways to the task via interactive workshops moderated by experts in the topics covered.
What attendees say
Three overarching themes
Branding, Green and Innovation will be at the foreground at CHARGE 2020. Each track within the themes consists of short presentations followed by panel discussions.
