CHARGE ENERGY BRANDING

Houston, Texas

JUNE 2022

The Royal Sonesta

REYKJAVIK, ICELAND

OCTOBER 2022

Harpa Concert Hall

CHARGE works with the leading names in energy to help them increase brand efficiency, scale customers and grow their businesses

Insights

CHARGE meets Axel Löber from E.ON Global Brand & Marketing

As we approach CHARGE Energy Branding Europe 2021 (Oct 11-13), we’ve been asking our top speakers and partners to reveal their approach to branding in …

Read More →
Insights

CHARGE meets Kate McMullen from Bynder

As we approach CHARGE Energy Branding Europe 2021 (Oct 11-13) we’ve been asking our top speakers and partners to reveal more about their approach to …

Read More →
Insights

CHARGE meets Marc Pion from powercloud

As we approach CHARGE Energy Branding Europe 2021 (Oct 11-13), we’ve been asking our top speakers and partners to reveal their approach to branding in …

Read More →
Insights

CHARGE meets Andreya Shaak, Director of Product at EC Infosystems

In this article, we speak to Andreya Shaak, the Director of Product for EC Infosystems. She began her career in 2010 with EC Infosystems, transitioning …

Read More →
Insights

CHARGE meets Philip Guiliano, Partner at BrandActive

In this article, we speak to Philip Guiliano, Partner at BrandActive. Philip has over 20 years of experience defining and delivering complex solutions for global …

Read More →
Insights

CHARGE meets Mark Coyle, Chief Marketing Officer at ESG

In this article, we speak to Mark Coyle, the Chief Marketing Officer for ESG. Mark has lead ESG’s formation of a practical, innovative strategy to …

Read More →
Branding

The CHARGE Interview

Stephen Fitzpatrick founded OVO Energy in 2009, after a career in the City, where he was Vice President first at Societe Generale, and then at …

Read More →
Insights

Total Branding: A Game of Two Halves

Fridrik Larsen, CHARGE Founder and CEO. Every year since 2016 there is a corner or Reykjavik that becomes a hub of excitement as August turns …

Read More →
Articles

CHARGE Interview

Michael Boumendil, Founder, Sixième Son Michael Boumendil founded Sixième Son (Sixth Sound) in 1995. The agency is now the global leader in audio branding having …

Read More →

Sponsors and partners from past CHARGE Events

A unique place of dialogue

LEGACY SPEAKERS

OUR MISSION

CHARGE is a pioneer and leader in energy branding in global markets, with a legacy in European deregulated energy. Our mission is to help energy companies take their branding to the next level to deliver real commercial growth. We help you shape the future of energy by redefining the brands of today. Join us to collaborate with peers, gain exclusive best practices and take away the brand, marketing and communication insights you need to grow your business.

CHARGE is a proven leader in energy branding conference, business intelligence, benchmarking tools and brand consulting in commodity markets, including energy, insurance and finance. We’re excited to bring our insights, network and resources to bear on a new market so that we might build a community for brand, technology, marketing and communications leaders to meet, learn and do business.

We’re excited to bring our insights, network and resources to bear on a new market so that we might build a community for brand, technology, marketing and communications leaders to meet, learn and do business. 

Join us for our 2nd US Charge Energy Branding event now live in Houston, Texas next May 2-3 2022!

Who Is CHARGE Energy Branding For?

We’re the world’s only knowledge and networking platform for global energy brands. We help you gain the insights, best practices, and technologies you need to adapt to the sustainable energy transition, deregulated markets, system digitization, decarbonization and grid decentralization as branders, marketers, and communicators.

Job Titles

Chief Marketing Officers
Marketing Managers
Brand Strategy Leaders
VP Communications
Stakeholder Relations
Sales Managers
Account Directors
Chief Strategy Officers
Chief Executive Officers
Investor Relations
And many more!

Company Types

Energy Utilities
Energy Retailers
Independent Power
Producers
Grid Transmission &
Distribution Stakeholders
Energy Technology
Companies

Energy Service
Producers
Brand Marketing
Agencies
Major Strategic
Consultancies

Energy Sectors

Renewable Energy
Generation
Conventional
Power
Transmission &
Distribution
Market Regulation
New Projects &
Finance
Nuclear Energy
Petrochemicals
Energy Trading

What does CHARGE do?

CHARGE is the central hub for a community of brands each serving a different purpose within the energy brand, marketing, and communications industry. How can our different products help you achieve brand success through 2021 and beyond?

Charge energy branding elemental rock

We host high quality conferences to help energy companies take their brands to the next level. We do this by offering events to help decision makers network, learn and do business.

The only global benchmarking tool available to energy brands. Work with EBBI to KNOW your customers, MAXIMIZE your marketing ROI and LEAD your market.

The CHARGE Awards celebrate excellence in branding and stimulate the discussion on brand strategy but showcasing outstanding initiatives, campaigns and marketing technology within the energy sector.

We are the world´s first brand consultancy focussed only on the energy market. Find out how we can help you connect to existing customers and grow your customer base with us now.

CHARGE works with the leading names in energy to help them increase brand efficiency, scale customers and grow their businesses

Contact the team

Dr. Fridrik Larsen

Íris M. Gylfadóttir

General Manager
iris@charge.events

Andrew York

Commercial Director
andrew@charge.events

Leucepe Martinez

Conference Producer
leo@charge.events

Violetta Ásgeirsson

Conference Producer
violetta@charge.events

Kristján Már Sigurbjörnsson

Research & Development
kristjan@charge.events

Elías Ýmir Larsen

Valgerður Gunnarsdóttir

Graphic Designer
valgerdur@charge.events

Welcome to Iceland

The land of renewable energy, colossal glaciers, active volcanoes, steaming hot springs and the magical Northern Lights

Platform of forward thinking leaders

We seek to explore the frontiers of energy branding and bring together hands-on experience, best practices and cases along with academic insight with the aim of highlighting the untapped potential within the energy space by putting to use world-class branding practices. 

Dr. Lawrence Jones from EEI presenting at CHARGE 2019

Inspiring presentations & interactive workshops

At CHARGE, we create a unique space of dialogue and reflection on marketing, communications and branding for the energy sector through presentations by professionals from within and around the energy space. Each track has 4-5 short presentations based on experience, research and insights. You will then have the opportunity to put your takeaways to the task via interactive workshops moderated by experts in the topics covered.

What attendees say

Three overarching themes

Branding, Green and Innovation will be at the foreground at CHARGE 2020. Each track within the themes consists of short presentations followed by panel discussions.
The branding tracks will offer hands-on experience, in-depth knowledge and guided workshops to provide participants with valuable items for their professional toolboxes and inspiration to achieve higher brand value.
The green tracks will be a platform of discussion on all things green. New energy sources, electric vehicles, sustainable solutions and behavioural change. What is the difference between sustainable and green and does it make a difference in the customer’s mind? We will find out.
We have the smart home talking to us, cars driving for us and blockchain doing its part. But beyond the buzzwords are new emerging technologies and new innovative uses of current technologies. Find out how innovation will shape the energy brand.

Get in touch!

Click the button to book a meeting with the conference director and discuss all matter related to CHARGE.

Subscribe to updates!

Join the newsletter to stay in the loop about latest developments, receive discounts and relevant insights straight to your inbox.