CHARGE Interview

Michael Boumendil | CHARGE Energy Conference

Michael Boumendil, Founder, Sixième Son Michael Boumendil founded Sixième Son (Sixth Sound) in 1995. The agency is now the global leader in audio branding having over the years worked with AXA, Renault, Krug, Michelin and many other well-known brands. We talk to Michael about pioneering the concept of sonic branding and its relevance to the […]

The Time is NOW: An essential update on CHARGE 2020 from Dr. Fridrik Larsen

Dr. Fridrik Larsen

No-one could envisage that long after the early news reports of a strange new virus in a distant Wuhan, that we would, some six months later, still be reeling from its devasting impact. Back in March, the early uncertainty forced us to consider hosting a hybrid event. We were cautiously excited, actually. Despite the challenge, […]

CHARGE philosophy? Diversity.

attendees at charge

Fridrik Larsen, CHARGE Founder and CEO. In the current edition of our newsletter we are featuring an interview with Ryan O’Keeffe, Managing Director of BlackRock’s London office. I had met Ryan when he was Group Director of Communications at Enel. A number of exciting things he was doing there on branding caught my eye, so […]

CHARGE Interview

| CHARGE Energy Conference

Ryan O’Keeffe, Managing Director in BlackRock’s London office, describes himself on his Twitter profile as a “communications leader, digital brand-builder, keen sportsman and nature conservationist.” His role at BlackRock includes overseeing BlackRock’s communications activities in the EMEA region. We spoke to him about the responsibilities that come with a communications and branding job at a $7.5trillion investment fund.  (4 min read) CHARGE: Tell […]

CHARGE Interview

Picture1 6 | CHARGE Energy Conference

Kevin McMinn, Chief Operating Officer at Spark Energy (4 min read) Kevin McMinn joined Spark Energy, a gas and electricity retailer from Houston, Texas, in March of 2020. Having started his career in the chemicals and defense industries, he eventually brought his rich, multi-sectoral experience to energy retail. We catch up with Kevin ahead of […]

Mission CHARGE: To go boldly and share

Picture1 5 | CHARGE Energy Conference

Fridrik Larsen, CHARGE Founder and CEO.  I remember once seeing a fridge magnet with the words “Love is the only thing that grows when shared”. A quick Google search tells me that those words are ascribed to the great French writer Antoine de Saint-Exupéry, author of the “Little Prince”. Without any desire to contradict, but […]

The Best of Iceland: Renewable Energy

Dr. Fridrik Larsen

Fridrik Larsen, CHARGE Founder and CEO If you like statistics (and who doesn’t), you might know that almost 100% of Iceland’s electricity and 85% of the country’s total energy comes from renewable sources. And now there is a new generation of Icelandic visionaries and engineers, taking this renewable energy expertise world-wide. They are proposing to […]

CHARGE Interview

MP | CHARGE Energy Conference

Mary Powell, former CEO at Green Mountain Power (2 min read) Mary Powell, voted in 2019 as the best utility executive in the United States, has led Green Mountain Power for 12 years, before stepping down in January 2020. We talk to her about her artistic background, being the “accidental executive”, and her firm belief […]

CHARGE Interview

Picture1 2 | CHARGE Energy Conference

Magnus Hall, President, and CEO of Vattenfall (2 min read) Magnus Hall has been at the helm of Vattenfall, one of Europe’s leading energy companies, since 2014. Ahead of CHARGE 2020, we explore how his business background influenced his understanding of the energy business and his definition of branding, that it is “about creating an […]

“Everyone’s a winner…”

Picture1 1 | CHARGE Energy Conference

Fridrik Larsen, CHARGE Founder and CEO If you are old enough to remember a type of music called “disco”, you might remember a song called “Every 1’s a Winner” by the band Hot Chocolate. The message of the song: “Everyone’s a winner, baby, that’s the truth” seems to directly contradict the concept of awards ceremonies. […]