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CHARGE Interview

Mary Powell, former CEO at Green Mountain Power Mary Powell, voted in 2019 as the best utility executive in the United States, has led Green Mountain Power for 12 years, before stepping down in January 2020. We talk to her about her artistic background, being the “accidental executive”, and her firm belief that the Green …

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CHARGE Interview

Magnus Hall, president, and CEO of Vattenfall (2 min read) Magnus Hall has been at the helm of Vattenfall, one of Europe’s leading energy companies, since 2014. Ahead of CHARGE 2020, we explore how his business background influenced his understanding of the energy business and his definition of branding, that it is “about creating an …

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CHARGE Interview

Jukka Ruusunen, president and CEO of Fingrid. (2 min read) Ahead of CHARGE 2020 we speak to Mr Ruusunen on the benefits of branding to transmission companies, why it makes sense that everybody becomes “brand aware” and that 2018 Best Transmission Brand award.     CHARGE: Why does a transmission company need branding? Jukka Ruusunen: …

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The 2019 Report on The World’s Best Energy Brands is out

Energy branding case studies from the finalists for the CHARGE Awards The report on the World’s Best Energy Brands is out. The report is published by CHARGE and LarsEn Energy Branding. The report contains case study submissions from the finalists for the CHARGE Awards. In addition, the report includes an analysis of the characteristics of …

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