The hub for new ideas in the energy sector

The leading event for energy companies and forward thinking marketing professionals who seek knowledge, inspiration and the network to transform a commodity into a brand.

Learn, network & get inspired

Learn

Focus on high quality content from diverse points of view. Absorb information by listening to exciting stories from high level speakers and put it to practice with interactive workshops and break-out sessions organised and moderated by specialists.

Network

CHARGE is a small and relaxed venue that provides an intimate atmosphere in a unique setting. This gives you an ideal opportunity to talk face-to-face, establish connections and get close to people who are often hard to reach

Get inspired

Get key takeaways to apply to your business from brands that have broken traditional conventions and embraced energy branding. Gain a fresh perspective on branding energy companies from professionals outside the energy space.

Energy at the crossroads of new challenges

In Consumer-centric energy markets, it‘s more important than ever for the energy sector to become more agile, proactive and customer-centric than ever before. Market liberalisation has created opportunities for new entrants. Innovation, new energy sources and increased stakeholder interest in energy have radically changed the energy space for good. This has meant radical changes for the business environment of energy companies.

The importance of branding energy is more now than ever. Marketing energy has become a vital factor for other industries as well as consumers are increasingly becoming aware of the energy used to produce everyday consumer goods. Branding is the strategic philosophy that defines an enterprise and how it engages with stakeholders at any touch point.

At CHARGE, we bring together professionals, open a dialogue and learn from peers who are engaged in connecting utilities to the minds and hearts of the consumers.

A platform of forward-thinking solutions

Intimate, diverse & satisfied community

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Would reccommend

I think CHARGE has been really good. I really liked that it felt like we were in an Icelandic venue rather than in, say, the Marriott Hotel. For the networking, It feels like people have been definitely like "Hi! Let me meet you!" which makes it easier to walk up to them during the event.

I think there is a nice level of activity and I think it's quite positive that it is constrained. Not constrained in a physical way, but it's that there's only about 250-300 other people, so get to talk to a lot of people and it doesn't involve running around. High quality and interesting talks.

The fact that it is in Iceland, that you're pulling people away from wherever they are. They've invested to come here. So they're very ready and open. Whereas from my experience there's a lot of conferences you go to where senior people are like, “I haven't got time, I'll just send someone else along". So it's great that over the course of the two days they can connect and find people to partner with. Very impressed.

Comprehensive coverage of all the elements that are critical to a strong and modern energy brand.

Communication

Communications are fundamental in a brand's efforts to convey its promise and inspire understanding among consumers. For a brand to be unique, it needs to communicate effectively.

Strategy

Truly effective energy brands are not afraid to break the status quo. They seek out new challenges and adopt new and innovative strategies to overcome them. Strategy is not sporadic but continuous and integrated.

Sustainability

Sustainability is no longer a point of differentiation but a permission to play. Consumers demand responsibility to which the energy brand must respond to honestly in order to stay in the game.

Renewables

Renewable, green, clean and sustainable mean different things to different people and being renewable doesn't necessarily mean being sustainable. Strong brands recognize this and how it is percieved by their customers.

Innovation

Innovation doesn't have to be a new technology or originate form the R&D department. It can be any value stream extracted from the value chain. Strong energy brands seek to innovate throughout their entire chain of operations.

Marketing

Branding is usually thought of as a subtopic of marketing, but in practice it is the opposite. Marketing is a means of communicating ideas, messages and other elements to stakeholders from the brand. It is the muscle to the company's brain.

Conference organiser

The conference is organised by LarsEn Energy Branding, a consultancy company focusing primarily on guiding utilities becoming brands. The conference is international but situated between North America and Europe, the two markets liberalisation and deregulation has been implemented the most the most in the last 20 years.

Chat with us

Book an online meeting or phone call with the conference director. Have a friendly chat with us at your convenience and according to your preferences about all things related to CHARGE.