Charging the Energy Brand
News and insights about branding, innovation
and sustainability within the energy space
The sector is no longer setting the standard, other sectors have set the standard of customer engagement and communication and the energy sector are playing catch-up to meet what customers are used to in engaging with brands in other sectors.
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the internal
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and taught for centuries and been put to practice even longer.
The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more and more momentum in both popular
Powershop is arguably one of the most innovative and disruptive brands that have emerged within the energy space. The New-Zealand founded online energy retailer is the fastest growing company in the country since forever.
There is a simple key to a branding strategy. To have a commodity make the leap into branding, consumers have to be able to distinguish the brand from other competitors or other products.
Customer experience is proving to be more important than ever. Utilities must optimize a positive digital experience for their customers by constantly re-evaluating new approaches and learn from best cases in
Distinctive communication, effective segmentation and customer satisfaction driven by positive customer experience and a well-rounded, differentiated brand have all become critical components to the modern utility in the energy sector. The
The Germans might have branded and brought the term Energiewende into the global vocabulary. But when Iceland started, nobody was thinking about it. The energy transition from carbon based fuels to renewables began