Charging the Energy Brand

News and insights about branding, innovation
and sustainability within the energy space

Dr. Fridrik Larsen

A Word From the Founder

I´m frequently asked to comment on what we should be doing for our brands in this time of recession. The answer is oftentimes case specific but here are some general thoughts.

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Biomimicry: There’s Power in Copying Nature

Enter the world of biomimicry, innovation inspired by nature. Plants, animals, and microbes are the consummate engineers. After billions of years of evolution, failures are fossils, and the species that have best adapted and evolved are the ones that hold the secrets to survival. Not just for themselves, but for all of us as well.

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