Charging the Energy Brand
News and insights about branding, innovation
and sustainability within the energy space
Enter the world of biomimicry, innovation inspired by nature. Plants, animals, and microbes are the consummate engineers. After billions of years of evolution, failures are fossils, and the species that have best adapted and evolved are the ones that hold the secrets to survival. Not just for themselves, but for all of us as well.
Energy branding case studies from the finalists for the CHARGE Awards The report on the World’s Best Energy Brands is out. The report is published by CHARGE and LarsEn Energy Branding.
Here is a brief overview of what will be going on in Reykjavík September 30th and October 1st
Just a few weeks away until CHARGE 2019 will be held in Reykjavík, Iceland. This year’s programme will cover branding, marketing, strategy and communications in the energy sector from all angles.
Growing demand for environmental responsibility has made sustainability an integral component of doing business. This is especially true at one of the major sources, energy production. This has prompted many companies
Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no exception. It’s undergoing the largest transition since its origin, causing the future of an energy company being determined by its ability to adapt.
At the center of a great customer experience is a well-rounded brand that engages consumers on every touchpoint. Energy companies used to turn a blind eye to this, opting to focus
Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a means
The sector is no longer setting the standard, other sectors have set the standard of customer engagement and communication and the energy sector are playing catch-up to meet what customers are used to in engaging with brands in other sectors.
Since deregulation and privatization of energy markets, companies operating within the sector have observed dramatic changes in their surroundings. This has resulted in a paradigm shift, from focusing on the internal
How Theodore Levitt defined Marketing 60 years ago and predicted the Energy Market of Today at the same time
Marketing is a relatively young subject so you might need to debate how and why companies should focus on marketing. Marketing, advertising and other connected disciplines have been studied and taught for centuries and been put to practice even longer.