The best energy brands in the world were awarded on 23 October 2023 at the Nordic Embassies in Berlin, Germany.
The awards measure and evaluate energy brands with a process that build on academic and professional knowledge on branding.
Over the past twelve months we have looked for outstanding energy businesses in the following categories:
The CHARGE Energy Branding Awards 2023 celebrate the best brands and professionals across the global energy market.
This award recognizes companies that have delivered stand-out brand initiatives through 2022-23 and deserve to be recognized by their peers as brand and marketing trailblazers.
Most importantly for this category, finalists will be able to demonstrate that their brands have delivered a real, tangible impact for their businesses, either as educators or in capitalizing on new growth opportunities.
This award is for disruptive market entrants leveraging new technologies and/or ideas to transform the status quo. This category looks for true energy innovators who have leveraged cutting-edge solutions to empower their customers. What’s more, we’re hunting for companies that are developing the innovations needed to deliver and scale up the energy transition.
Finalists for this award will be companies who have achieved or made significant strides towards achieving their sustainability goals. They will have delivered impactful initiatives or campaigns that will be influential through the sustainable energy transition. The winning company may have created new systems, products or solutions to help customers through the sustainable energy transition or have successfully partnered with another company to deliver a value-adding green project worthy of international recognition by their peers. This category will highlight the value of branding as a critical tool in communicating innovation and the value of green technology or products.
This award shines a spotlight on the great work of supporting organizations and advocacy groups across the energy industry. We’re especially interested in showcasing how these organizations have leveraged their influence and reputations to effect invaluable positive change, policy direction or with their members and industries over the past year.
This unique category is open to brands right across the energy value chain. Finalists will have taken a unique leadership role in shaping the energy transition, customer experiences and/or grid digitalization over the past twelve months. Companies that make the final shortlist will be able to show how projects, technologies, and campaigns they have delivered have been impactful, innovative, and have showcased radical new solutions or opportunities for the energy industry.
This category recognises the extraordinary achievements of young individuals aged 35 and younger in the energy branding space. Young people are vital agents of change and future leaders, so we celebrate their strategic and analytical thinking, encourage how they work in a team and support their creative ideas.
We are particularly keen to see finalists with strong leadership qualities, who are shaping the current narrative.
Recognition by the CHARGE awards involves a simple 6-step process. If you have any questions about the process, timelines or categories, please do not hesitate to contact us directly using nick@charge.events.
Our panel of judges holds senior and influential positions across the energy industry. Over the past few years, they’ve helped us recognize the best, including Statkraft, DNV-GL, KIRT x THOMSEN, E.ON, Octopus Energy, DTEK Grids, Electric Kiwi, Goiener, Alperia, and many more!
Cases studies from finalists and winners of the World’s Best Energy Brands 2022.
In this report, you can find cases sent in by the finalists for the 2022 CHARGE Awards. These cases went before a jury of experts working in and around the global energy space, business consultants, and veterans in different areas of marketing. To be a good energy brand, you need to know your customer. And you need to know yourself and communicate what makes your brand special. These are the key takeaways from the World’s Best Energy Brands.
The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector. We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.
The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit.
The winners are announced at CHARGE Europe, on 23 October 2023, in Berlin. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.
A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition
All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and other critical parts of a strong brand.
The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.
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