The CHARGE awards celebrate excellence in branding and aim to stimulate the discussion on brand strategy by acknowledging and showcasing outstanding branding initiatives within the energy sector.
Cases studies from finalists and winners of the World’s Best Energy Brands 2020.
Energy sector branding case studies from the best B2B Brands, Green Energy Brands, Distribution Brands, Transmission Brands, Product & Innovation Brands, Challenger Brands, Established Brands and Organisation Brands. See the best in retail energy and wholesale energy branding, distribution and transmission as well as organisation and non-profit brands.
The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector. We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.
The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit.
The winners are announced at the CHARGE Awards Ceremony on 29th of September. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.
A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition
All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and other critical parts of a strong brand.
The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.
The first step of the process is to gather suggestions for nominations from the global CHARGE community and the expert panel
The panel meets, discusses the suggested nominations and prepares a shortlist of distinguished brands
We reach out to the qualifying brands and offer participation
February - May 2020
A survey is sent out to the customers of a brand being evaluated to measure how it is perceived by its customers
Next, the panel of experts will determine how well the brand and the brand strategy is define by reviewing case study submissions
After reviewing and rating the submissions we will announce the finalists in each category. There will be 3-5 finalists in each category, based on quality of submissions
28 September 2020
The CHARGE Awards Ceremony will take place in Reykjavik, Iceland, as part of the CHARGE conference
The CHARGE Awards Panel consists of professionals with a broad knowledge of the global energy sector, as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.