CHARGE Awards

The best energy brands in the world were awarded in October 2023 in Berlin, Germany.

Major categories for 2021!

Leveraging a combination of empirical measurements, independent qualitative analysis and academically verified benchmarking formula, we’re on the hunt again to find the best of the best.

Are you keen to showcase your business, brand and successes over the past twelve months? Then select a category below to start the nomination process!

If you have any questions about the process, timelines or categories, please do not hesitate to contact us directly using awards@charge.events.

Why do the CHARGE Energy Branding Awards matter?

The CHARGE Energy Branding Awards celebrate the best brands and professionals across the global energy market.

We’ve been proud to showcase the best the energy industry offers for the past five years. Previous winners include Atlas Renewable Energy, Octopus Hydrogen, Edison Electrical Institute, Ostrom, KiwiGrid, and many more!

Do you have what it takes to join them and get crowned as the World’s Best Energy Brand this year?

What is the nomination process?

Recognition by the CHARGE awards involves a simple 5-step process. If you have any questions about the process, timelines or categories, please do not hesitate to contact us directly using nick@charge.events.

1. Nominations

The first step of our process is to gather nominations from our panel of expert judges and the wider energy industry… remember, we’re looking for the best of the best!

2. Screening

After receiving all nominations we will screen and verify all entries to ensure we have the strongest possible line up of nominees in each category. Then, in consultation with our expert judging panel, we will reach out to the shortlisted companies in each category advising them of next steps.

3. Case Study

Once a company has been shortlisted, you will receive support from the CHARGE team to develop your companies complete case study. The case study must be ready for review by the judging panel by September 7^th at the latest.

4. Brand Evaluation by our Panel

Once we have you case study, we will send it for review by our panel of expert judges. In this stage they will rate submissions based on our academically defined criteria to rank each category entry.

5. Finalists announced

We will combine the scores from our judges to establish the 3-5 finalists in each category and announce who they are, ahead of the main awards event!

6. Winners crowned

The CHARGE Awards Ceremony will take place as a part of the world-leading CHARGE Energy Branding Europe conference in October 2023, Berlin.

Who is on the expert judging panel?

Our panel of judges hold senior and influential positions from right across the energy industry. Over the past few year’s they’ve helped us recognise the best of the best, including Statkraft, OVO, Alperia, Lition, Celsia, Electric Kiwi, Nilsson Energy, Entelios, Propel, SINTEF and many more!

What are the major categories for 2021?

The CHARGE Energy Branding Awards 2021 celebrate the best brands and professionals across the global energy market.

World’s Best Energy Brand

For exciting companies that have delivered stand-out brand initiatives through 2020-21 and deserve to be recognized by their peers as brand and marketing trailblazers.

Most importantly for this category, finalists will be able to demonstrate that their brands have delivered a real, tangible impact for their businesses, either as educators or in capitalizing on new growth opportunities.

Nominees will be able to showcase that their brand strategies have been translated into actionable and impactful campaigns over the past twelve months, either internally or externally.

NOTE: Entrants for this award are limited to IPPs, Utilities, Retailers, TSO’s and DSOs.

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B2B Energy Innovators of the Year

This unique category is open to brands right across the energy value chain. Finalists will have taken a unique leadership role in shaping the energy transition, customer experiences and grid digitalization over the past twelve months. Companies that make the final shortlist will be able to show how projects, technologies, and campaigns they have delivered have been impactful, innovative, and have showcased radical new solutions or opportunities for the energy industry.

B2B companies are often overlooked for recognition, but finalists in this award will have the platform to show to the global energy community how they have made a real difference.

We are particularly keen to see new products, solutions and brand campaigns that have shown new ways to think differently and do differently about the future of energy. Successful finalists will be able to show how they have taken leadership roles in shaping the narrative and brand identity of the energy transition.

NOTE: This award is not open for IPPs, Utilities, Retailers, TSO’s or DSO’s. Instead, this award is exclusive to B2B solution/service providers further down the energy value chain. If you have any questions about your eligibility for this, or any category, simply contact awards@charge.events.

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World’s Best Green Brand

finalists for this award will be companies who have achieved or made significant strides towards achieving their sustainability goals. They will have delivered impactful initiatives or campaigns that will be influential through the sustainable energy transition. The winning company may have created new systems, products or solutions to help customers through the sustainable energy transition or have successfully partnered with another company to deliver a value-adding green project worthy of international recognition by their peers.

This category will highlight the value of branding as a critical tool in communicating innovation and the value of green technology or products.

In this category, we want to shine a light on the brands that have thought differently and done differently to communicate better, influence behaviour, and shape attitudes around greening the energy grid this past year. Finalists might have developed compelling green retail products, incentive programs or major infrastructure investments around electrification of transport, heat, industry, and so much more.

NOTE: Entrants for this category must be from companies responding to the generation, distribution or sale of energy to businesses and/or residential consumers. If you have any questions about your eligibility for this, or any category, simply contact awards@charge.events.

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World’s Best Hydrogen Brand

Hydrogen stands to play a major role in the decarbonization not just of transport, but also of industrial heat and processes. That said, the scaling of hydrogen solutions and technologies at the speeds and intensity needed will be difficult if the right policy, investment, and regulatory frameworks are not in place.

Branding, communications, and marketing will be critical to making the case for hydrogen, and this award seeks to recognize the efforts of organizations who are leading the way.

Finalists in this award will be businesses that are taking responsibility for education, lobbying and infrastructure development in the use of clean hydrogen fuels and technology in the future of the energy grid. We’re keen to highlight transformative projects, pilots and impactful campaigns that have helped to demonstrate the value of clean hydrogen, shaped the policy vision and educated major stakeholders through this critical phase of the energy transition.

NOTE: This category is open to all organizations involved in the clean hydrogen supply chain. Nominees could be technology providers, grid companies, utilities, transport infrastructure companies, PR agencies or more. If you have any questions about your eligibility for this, or any category, simply contact awards@charge.events.

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Energy Advocates of the Year

This award shines a spotlight on the great work of supporting organizations and advocacy groups across of the energy industry. We’re especially interested in showcasing how these organizations have leveraged their influence and reputations to effect invaluable positive change, policy direction or with their members and industries over the past year.

In this category, we are particularly looking to reward campaigns, projects or efforts by supporting organizations that have helped to build support for grid investment, influenced policy change or delivered impactful public awareness campaigns that will be influential as we progress to the next stage of the global energy transition.

NOTE: This category is open to organizations, associations, advocates, non-profits, and trade bodies that have delivered impactful campaigns and initiatives over the past twelve months. If you have any questions about your eligibility for this, or any category, simply contact awards@charge.events.

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Buy the World's Best Energy Brands 2022 Report

Cases studies from finalists and winners of the World’s Best Energy Brands 2022.
In this report, you can find cases sent in by the finalists for the 2022 CHARGE Awards. These cases went before a jury of experts working in and around the global energy space, business consultants, and veterans in different areas of marketing. To be a good energy brand, you need to know your customer. And you need to know yourself and communicate what makes your brand special. These are the key takeaways from the World’s Best Energy Brands.

We are proud to have won the CHARGE Energy Award in the category "B2B Innovator of the year". For us, this award means that our brand and product strategy is perceived positively in the energy market, that our sector coupling IoT energy platform and products cover the right use cases, create real customer value and that our brand communication stands out from the crowd.

I believe that when you win an award, you are not only recognized for what you have done, but you’re being encouraged and challenged to do more, and have greater impact. From an EEI perspective, we are certainly honored and will endeavor to continue to create and deliver value to our members and the industry at-large.

We are honored to be recognized with the World’s Best Green Brand Award. This distinction is a token of our team’s commitment and will to power a more sustainable future. At Atlas, we strive to be at the forefront of our industry while being a force for good and accelerating the clean energy transition responsibly. Thanks to Charge Energy Branding for the recognition and inspiring communicators and brands to foster a greener mindset.

For Ostrom, winning the World's Best Challenger Brand at Charge Awards 2022 is further validation of our approach that the future of energy is not as a commodity, but as a service and an ecosystem that needs to deliver transparency, digitalization and convenience to its customers.

Transitioning to NetZero has to be societies number one priority. Consumers and businesses need to find solutions to make that happen. Choosing partners that they can trust and believe in to deliver these solutions is vital. So building a brand that represents our core values has always been a focus for us. It is fantastic to win the World’s Best Hydrogen Brand award from Charge who are a global leader in energy sector branding.

The CHARGE Awards

The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector. We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.

The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit.

The winners are announced at CHARGE Europe, in October 2023, in Berlin. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.

What makes a great energy brand?

A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition

Access to case studies

All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and other critical parts of a strong brand.

The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.

CHARGE Awards

Major categories for 2021!

Why do the CHARGE Energy Branding Awards matter?

Why do the CHARGE Energy Branding Awards matter?

What is the nomination process?

1. Nominations

2. Screening

3. Case Study

4. Brand Evaluation by our Panel

5. Finalists announced

6. Winners crowned

Who is on the expert judging panel?

What are the major categories for 2021?

World’s Best Energy Brand

B2B Energy Innovators of the Year

World’s Best Green Brand

World’s Best Hydrogen Brand

Energy Advocates of the Year

Buy the World's Best Energy Brands 2022 Report

The CHARGE Awards

What makes a great energy brand?

Access to case studies

Company Information

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