The world's best energy brands in 10 categories to be recognized in September 2020
The CHARGE awards celebrate excellence in branding and aim to stimulate the discussion on brand strategy by acknowledging and showcasing outstanding branding initiatives within the energy sector.
The World's Best Energy Brands 2019 Report is available now
The CHARGE Awards
The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector. We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.
The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit.
The winners are announced at the CHARGE Awards Ceremony on 29th of September. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.
What makes a great energy brand?
A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition
Access to case studies
All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and other critical parts of a strong brand.
The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.
World's Best Energy Brands 2019
Finalists in 2018 & 2019
The selection process
The first step of the process is to gather suggestions for nominations from the global CHARGE community and the expert panel
The panel meets, discusses the suggested nominations and prepares a shortlist of distinguished brands
We reach out to the qualifying brands and offer participation
February - May 2020
4. Brand evaluation by the brands’ customers
A survey is sent out to the customers of a brand being evaluated to measure how it is perceived by its customers
5. Brand evaluation by the panel of experts
Next, the panel of experts will determine how well the brand and the brand strategy is define by reviewing case study submissions
6. Finalists announced
After reviewing and rating the submissions we will announce the finalists in each category. There will be 3-5 finalists in each category, based on quality of submissions
28 September 2020
7. Winners crowned
The CHARGE Awards Ceremony will take place in Reykjavik, Iceland, as part of the CHARGE conference
In September, we will award the World's Best Brands in 10 different categories
Products & Innovation
The CHARGE Awards international panel of experts
The CHARGE Awards Panel consists of professionals with a broad knowledge of the global energy sector, as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.
Jacob BenbunanSaffron Brand Consultants
Dr. Lawrence JonesEdison Electric Institute
Margaret HartwellInnovation and Creativity Coach
Dr. Pramod PaliwalDeendayal Petroleum University
Ravin MirchandaniAdor Powertron
Chris OberleMarket Strategies International
Akif PapasCGI Norway
Tom Emil OlsenKIND
Roberto ZangrandiEDSO for Smart Grids
Rune KirtKIRT x THOMSEN
Kacy KarlenCaptains of Industry
Colin ManghamBiomimicry LA
Kevin O’DonovanA Bit of This & That ...
Jeremie HoganOpex Lab
Thom KennonFree Radicals
Kenneth BlackE Source
Francisco PuenteEscan Energy Consulting
Martin StadlerIndependent Consultant
Nigel BroomhallChargeSmart Ltd
Janine FinnellLeaders in Energy
Alexander RichterInternational Geothermal Association
Andrew SabadosCornerstone Energy Solutions
Sam GonzalesAmerican Public Power Association
At Saffron Brand Consultants, Jacob Benbunan has led projects such as the creation of Vueling, Akzo Nobel, A1 Telekom Austria and the rebrand of Bankinter and Swiss Re. Previously, Jacob worked for 9 years for Wolff Olins and was part of the team behind the telecom brand Orange. Jacob is a frequent media commentator and sits on the Cannes Lions design jury.
Dr. Lawrence Jones
Dr. Lawrence Jones is a thought leader and practitioner with over twenty-five years of experience in the energy industry. He joined Edison Electric Institute (EEI) in September 2015 as Vice President, International Programs. Under his leadership, EEI’s International Programs has more than 65-member companies with operations in over 90 countries and has launched several new strategic initiatives including the annual Global Electricity Forum, the Africa Utility Power Sector Exchange, the Thomas Edison International Utility Executive Fellowship Program, and the Global Executive Leadership Network
Rana Brightman began her career in the world of brands more than 15 years ago as a qualitative researcher. From translating consumer and business insights into compelling brand and communication strategies, today she brings a real-world perspective to the creative solutions she develops for clients. Rana heads up the strategy team in Siegel+Gale London and leads some key client engagements with a view to transforming their business with simplicity – the philosophy that sits at the heart of our work.
Paddy Young is the Group Director of Enlit (formerly the European Utility Week), the largest meeting place for the European Smart Energy Community. Enlit is the platform for achieving a fully integrated and interconnected electricity system market in Europe, bringing together all key players in the smart energy ecosystem to discuss a smooth transition towards a low carbon energy supply.
Margaret Hartwell began her career in advertising as a designer. Her experience spans 20 years developing purpose-driven brands and design-led businesses around the globe. Her industry experience includes technology, travel, social and environmental advocacy, fitness, wellness and well-being, entertainment and the arts, leadership development, automotive, telecommunications, and packaged goods. Margaret is the author of Archetypes in Branding: A Toolkit for Creatives and Strategists.
Dr. Pramod Paliwal
With 26 years of corporate and academic experience in practice, research and teaching of marketing and branding, Dr. Pramod Paliwal is a professor and dean at the School of Petroleum Management Pt. Deendayal Petroleum University. He is also associated with international crowdsourcing consulting firm Wikistrat as a senior analyst in the area of energy.
With experience spanning the cryogenic, defence, telecom, energy and traffic infrastructure industries, Ravin Mirchandani manages a business that spans operations in India, China and Australia. He is chairman of Ador Powertron and director of several companies in India and Australia. Ravin has an MBA Queensland University of Technology, Brisbane and a Bachelor of Commerce degree from the University of Poona, India.
Chris Oberle manages the development and delivery of utility market research and consulting services at Market Strategies International targeting improved brand, product and customer engagement at client utilities. He also leads the company’s energy practice management advisory services targeting improved customer experiences and touchpoint management. Previously, Chris founded J.D. Power Utility Practice and was a Principal at Navigant Consulting.
Akif Papas is a Sales & Client Director for utility at CGI Norway. He has for many years strongly believed in brand focus and the need for differentiation in the energy space, Akif has been in the utility sector since 2007. He is also a passionate enthusiast of mid-century modern design and architecture.
Tom Emil Olsen
Tom Emil Olsen is founder and CEO of global branding agency KIND. A speaker on branding, design and creative thinking, he has given talks at the likes of Hyper Island, The Norwegian Design Council, Innovation Norway and The Chinese British Business Council. Tom has received numerous awards for his work and was listed in Adweek Magazine’s Top 100 list of creative talents.
Dr. Tronn Skjerstad is based in Oslo. His main field of expertise is negotiations and competitive strategy. Tronn is an advisor to Nordic energy, tech, telecom, and media companies, as well as an investor and entrepreneur. He is also an Associate Professor II at NTNU in Trondheim.
Roberto Zangrandi is the Secretary General of EDSO for Smart Grids – the association of the leading European electricity distribution system operators (DSOs). Previously, he was Special Adviser of EDSO on secondment from Enel Group of Italy, guided the Enel EU Institutional Affairs office in Brussels, worked as Director of External Relations for Fiat in Frankfurt and gained extensive experience as an economic and financial journalist.
With a background in architecture and 10 years of experience in the green tech industry, Rune Kirt’s interest lies in the crossroad between design, business development and future technology. He is the CEO of KIRT x THOMSEN, has previously worked for Vestas on innovations in wind and is an advisory board member for the Design School Kolding in Denmark.
Kacy Karlen is an award-winning Creative Director at Captains of Industry, a marketing consultancy serving global Challenger brands across the energy, healthcare and life science, higher education, and technology verticals. Kacy has over 10 years of experience leading formative brand identity efforts and successful multichannel campaigns and has steered the creative for energy clients including Apex Clean Energy, BlueWave Solar, Recurrent Energy, Innogy Consulting, Cleco, and more.
Colin Mangham has guided the success of dozens of Fortune 500 and other global brands as well as many nonprofits and NGOs. His strategies and communications have contributed to the generation of over USD 500 million in revenues and over USD 75 million in venture capital. Prominent clients have included Procter & Gamble, Boeing, Ford, Bristol-Myers Squibb, Amgen, United Airlines, Delta Air Lines, US Environmental Protection Agency, Warner Bros., Disney, Live Earth (Al Gore), US National Park Service, Lockheed Martin, New York Yankees, FOX, World Wildlife Fund, and the United Nations.
Kevin O’Donovan is the founder of boutique technology consultancy company A Bit of This & That … He has been evangelizing how new technologies can transform the way we do things through-out his career. Kevin has a proven track record of ‘bridging the gap’ between the capabilities a new technology can bring and the practicalities of bringing that technology to market.
Jeremie Hogan is a New Zealand based designer and entrepreneur and the co-founder of Opex Lab. Opex Lab is a business intelligence consultancy generating analysis by modelling operational costs in small-medium sized businesses to establish more insight into profitability and productivity. She is passionate about a customer led shift in the energy sector and how millennials engage with the energy sector.
With over 30 years of direct, digital, advertising and interactive marketing experience, Thom Kennon has spent the past ten years developing and refining a philosophy, methodology & toolbox focusing on a unique behavioral human experience model. Insight + Experience = Value is the disruptive formula at the heart of his radical strategy mode – a procedure required for all 21st-century brands in this emerging, post-advertising era. Thom has founded, launched and led three marketing services agencies over his career and is a frequent contributor to integrated marketing trade press and industry panels.
Kenneth Black has worked in the electric and gas industry for over 30 years and has extensive knowledge in the areas of marketing, customer care, business and economic development, account management, and energy services. E Source is a Boulder-based research, advisory and consultancy firm focused on the retail side of the utility industry.
Francisco Puente (EMBA, PhD) has worked as Business Development and Projects Director at Escan Energy Consulting since 2004. His expertise includes market research, energy efficiency, sustainable energy, power generation and smart grids, with clients in the energy sector, manufacturing industries and public bodies. He has cooperated with European Utility Week, the World Sustainable Energy Days, other international events and universities
Martin Stadler is a branding expert with more than 15 years of experience in consulting global brands as well as SMEs and digital ventures alike. His career path includes leading positions at international consultancies Interbrand and Edenspiekermann. In his experience, only the brands that are human-centered, are the ones that are successful in the long run. Business follows meaning, not vice versa. As an independent consultant, he focuses on projects that foster sustainable developments on business, social and ecological levels. “Because we indeed have no planet B. It’s a simple as that.“
With more than 15 years’ experience in electricity markets, and 4 years working for IBM, Nigel Broomhall understands how to create value in mature markets. His core competencies are in the areas of consumer engagement, smart consumer offerings, new business models, and effective competition in liberalised markets. He has also published papers on smart grids and the potential disruption of distributed generation.
Janine Finnell is the Founder and Executive Director of Leaders in Energy – a non-profit building a community of leaders to advance solutions for a sustainable energy system. Prior to founding LE, Janine provided strategic planning, programmatic, and management consulting for federal agencies such as the U.S. Department of Energy, U.S. Department of Agriculture, and the U.S. Agency for International Development, as well as NGOs and the electric utility industry.
Coming from a geothermal focused investment banking team, Alexander Richter founded ThinkGeoEnergy in 2008 and is currently the president of the International Geothermal Association (IGA) and Director-at-Large on the board of the Canadian Geothermal Energy Association (CanGEA) and has been a spokesperson for geothermal energy at many of the major geothermal and renewable energy events internationally.
As an energy consultant and credit provider for the American Institute of Architects (AIA), American Society of Interior Designers (ASID) and Circle of Regional Excellence (CORE), Andrew Sabados spends several days a month in front of today’s “green” leaders. As a past Chairman for the United States Green Building Council (USGBC) and a current speaker of the USGBC Speakers Bureau, he has spoken on “green” topics, as well as counter-terrorism, around the globe.
Sam Gonzales is the Director of Digital and Social media at the American Public Power Association and adjunct professor of social media at Montgomery College. He is passionate about inspiring and empowering utilities to use social media to connect with their customers. His favourite social network is Instagram and thinks every utility needs to have a strong social and digital presence.
Thor Hjartarson is an engineering leader with 30 years of experience in electrical and power engineering. Previously Thor led a large asset management division, leading a transformation of an existing older culture of engineering practice to a dynamic powerhouse of innovation and knowledge. Thor co-founded the Health Index Methodology in utility asset condition assessment and has consulted with large electrical power companies around the world.