CHARGE Awards

The world's best energy brands in 10 categories to be recognized in September 2020

The CHARGE awards celebrate excellence in branding and aim to stimulate the discussion on brand strategy by acknowledging and showcasing outstanding branding initiatives within the energy sector. 

The World's Best Energy Brands 2019 Report is available now

The CHARGE Awards

The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector.  We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.

The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit. 

The winners are announced at the CHARGE Awards Ceremony on 29th of September. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.

What makes a great energy brand?

A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition

Access to case studies

All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and  other critical parts of a strong brand. 

The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.

World's Best Energy Brands 2019

Finalists in 2018 & 2019

All companies that have participated in the CHARGE Awards 2018 and 2020

The selection process

December 2019

1. Suggestions

The first step of the process is to gather suggestions for nominations from the global CHARGE community and the expert panel

December 2019

January 2020

2. Screening

The panel meets, discusses the suggested nominations and prepares a shortlist of distinguished brands

January 2020

February 2020

3. Outreach

We reach out to the qualifying brands and offer participation

February 2020

February - May 2020

4. Brand evaluation by the brands’ customers

A survey is sent out to the customers of a brand being evaluated to measure how it is perceived by its customers

February - May 2020

June 2020

5. Brand evaluation by the panel of experts

Next, the panel of experts will determine how well the brand and the brand strategy is define by reviewing case study submissions

June 2020

July 2020

6. Finalists announced

After reviewing and rating the submissions we will announce the finalists in each category.  There will be 3-5 finalists in each category, based on quality of submissions

July 2020

28 September 2020

7. Winners crowned

The CHARGE Awards Ceremony will take place in Reykjavik, Iceland, as part of the CHARGE conference

28 September 2020

Awards categories

In September, we will award the World's Best Brands in 10 different categories

Established

Energy companies that can be traced back to before the liberalisation of markets. Companies in this category can be brands operating in markets that have not been liberalised, brands that have been operating before liberalisation or were created following liberalisation.

Challengers

Energy brands that have entered the market since market reforms. These brands have it in common that most their customers have been gained through their marketing activities. This category does not exclude brands that are owned by big players.

Organisations

Putting the spotlight on brands that further and spread public knowledge on energy and create enthusiasm for the energy sector. We are looking for the best brands in energy among associations, non-profits, academia and institutions.

B2B

Brands that generate energy and supply it to businesses who require energy on a large scale for their operations. The focus of their branding, communication and image building is thus towards other businesses rather than individuals

Green

Energy brands that use green or sustainability positioning as their main point of differentiation

Transmission

Transmission system operators that have done an outstanding branding work.

Distribution

Distribution system operators that have shown outstanding branding work

Gas

Brands that focus on the production, distribution or supply of gas.

Products & Innovation

Consumer products that are related to energy. These can be brands that provide tangible products or even software brands.

Hydrogen

Brands that provide hydrogen or provide solutions related to hydrogen.

The CHARGE Awards international panel of experts

The CHARGE Awards Panel consists of professionals with a broad knowledge of the global energy sector, as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.

Jacob Benbunan

Jacob Benbunan

Saffron Brand Consultants

At Saffron Brand Consultants, Jacob Benbunan has led projects such as the creation of Vueling, Akzo Nobel, A1 Telekom Austria and the rebrand of Bankinter and Swiss Re.  Previously, Jacob worked for 9 years for Wolff Olins and was part of the team behind the telecom brand Orange. Jacob is a frequent media commentator and sits on the Cannes Lions design jury.

Dr. Lawrence Jones

Dr. Lawrence Jones

Edison Electric Institute

Dr. Lawrence Jones is a thought leader and practitioner with over twenty-five years of experience in the energy industry. He joined Edison Electric Institute (EEI) in September 2015 as Vice President, International Programs. Under his leadership, EEI’s International Programs has more than 65-member companies with operations in over 90 countries and has launched several new strategic initiatives including the annual Global Electricity Forum, the Africa Utility Power Sector Exchange, the Thomas Edison International Utility Executive Fellowship Program, and the Global Executive Leadership Network

Rana Brightman

Rana Brightman

Siegel+Gale

Rana Brightman began her career in the world of brands more than 15 years ago as a qualitative researcher. From translating consumer and business insights into compelling brand and communication strategies, today she brings a real-world perspective to the creative solutions she develops for clients. Rana heads up the strategy team in Siegel+Gale London and leads some key client engagements with a view to transforming their business with simplicity – the philosophy that sits at the heart of our work.

Paddy Young

Paddy Young

Enlit

Paddy Young is the Group Director of Enlit (formerly the European Utility Week), the largest meeting place for the European Smart Energy Community. Enlit is the platform for achieving a fully integrated and interconnected electricity system market in Europe, bringing together all key players in the smart energy ecosystem to discuss a smooth transition towards a low carbon energy supply.

Margaret Hartwell

Margaret Hartwell

Innovation and Creativity Coach

Margaret Hartwell began her career in advertising as a designer. Her experience spans 20 years developing purpose-driven brands and design-led businesses around the globe. Her industry experience includes technology, travel, social and environmental advocacy, fitness, wellness and well-being, entertainment and the arts, leadership development, automotive, telecommunications, and packaged goods. Margaret is the author of Archetypes in Branding: A Toolkit for Creatives and Strategists.

Dr. Pramod Paliwal

Dr. Pramod Paliwal

Deendayal Petroleum University

With 26 years of corporate and academic experience in practice, research and teaching of marketing and branding, Dr. Pramod Paliwal is a professor and dean at the School of Petroleum Management Pt. Deendayal Petroleum University. He is also associated with international crowdsourcing consulting firm Wikistrat as a senior analyst in the area of energy.

Ravin Mirchandani

Ravin Mirchandani

Ador Powertron

With experience spanning the cryogenic, defence, telecom, energy and traffic infrastructure industries, Ravin Mirchandani manages a business that spans operations in India, China and Australia. He is chairman of Ador Powertron and director of several companies in India and Australia. Ravin has an MBA Queensland University of Technology, Brisbane and a Bachelor of Commerce degree from the University of Poona, India.

Chris Oberle

Chris Oberle

Market Strategies International

Chris Oberle manages the development and delivery of utility market research and consulting services at Market Strategies International targeting improved brand, product and customer engagement at client utilities. He also leads the company’s energy practice management advisory services targeting improved customer experiences and touchpoint management. Previously, Chris founded J.D. Power Utility Practice and was a Principal at Navigant Consulting. 

Akif Papas

Akif Papas

CGI Norway

Akif Papas is a Sales & Client Director for utility at CGI Norway. He has for many years strongly believed in brand focus and the need for differentiation in the energy space, Akif has been in the utility sector since 2007. He is also a passionate enthusiast of mid-century modern design and architecture.

Tom Emil Olsen

Tom Emil Olsen

KIND

Tom Emil Olsen is founder and CEO of global branding agency KIND. A speaker on branding, design and creative thinking, he has given talks at the likes of Hyper Island, The Norwegian Design Council, Innovation Norway and The Chinese British Business Council. Tom has received numerous awards for his work and was listed in Adweek Magazine’s Top 100 list of creative talents.

Tronn Skjerstad

Tronn Skjerstad

Skjerstad.net

Dr. Tronn Skjerstad is based in Oslo. His main field of expertise is negotiations and competitive strategy. Tronn is an advisor to Nordic energy, tech, telecom, and media companies, as well as an investor and entrepreneur. He is also an Associate Professor II at NTNU in Trondheim.

Roberto Zangrandi

Roberto Zangrandi

EDSO for Smart Grids

Roberto Zangrandi is the Secretary General of EDSO for Smart Grids – the association of the leading European electricity distribution system operators (DSOs). Previously, he was Special Adviser of EDSO on secondment from Enel Group of Italy, guided the Enel EU Institutional Affairs office in Brussels, worked as Director of External Relations for Fiat in Frankfurt and gained extensive experience as an economic and financial journalist.

Rune Kirt

Rune Kirt

KIRT x THOMSEN

With a background in architecture and 10 years of experience in the green tech industry, Rune Kirt’s interest lies in the crossroad between design, business development and future technology. He is the CEO of KIRT x THOMSEN, has previously worked for Vestas on innovations in wind and is an advisory board member for the Design School Kolding in Denmark.

Kacy Karlen

Kacy Karlen

Captains of Industry

Kacy Karlen is an award-winning Creative Director at Captains of Industry, a marketing consultancy serving global Challenger brands across the energy, healthcare and life science, higher education, and technology verticals. Kacy has over 10 years of experience leading formative brand identity efforts and successful multichannel campaigns and has steered the creative for energy clients including Apex Clean Energy, BlueWave Solar, Recurrent Energy, Innogy Consulting, Cleco, and more. 

Colin Mangham

Colin Mangham

Biomimicry LA

Colin Mangham has guided the success of dozens of Fortune 500 and other global brands as well as many nonprofits and NGOs. His strategies and communications have contributed to the generation of over USD 500 million in revenues and over USD 75 million in venture capital. Prominent clients have included Procter & Gamble, Boeing, Ford, Bristol-Myers Squibb, Amgen, United Airlines, Delta Air Lines, US Environmental Protection Agency, Warner Bros., Disney, Live Earth (Al Gore), US National Park Service, Lockheed Martin, New York Yankees, FOX, World Wildlife Fund, and the United Nations.

Kevin O’Donovan

Kevin O’Donovan

A Bit of This & That ...

Kevin O’Donovan is the founder of boutique technology consultancy company A Bit of This & That … He has been evangelizing how new technologies can transform the way we do things through-out his career. Kevin has a proven track record of ‘bridging the gap’ between the capabilities a new technology can bring and the practicalities of bringing that technology to market.

Jeremie Hogan

Jeremie Hogan

Opex Lab

Jeremie Hogan is a New Zealand based designer and entrepreneur and the co-founder of Opex Lab. Opex Lab is a business intelligence consultancy generating analysis by modelling operational costs in small-medium sized businesses to establish more insight into profitability and productivity. She is passionate about a customer led shift in the energy sector and how millennials engage with the energy sector.

Thom Kennon

Thom Kennon

Free Radicals

With over 30 years of direct, digital, advertising and interactive marketing experience, Thom Kennon has spent the past ten years developing and refining a philosophy, methodology & toolbox focusing on a unique behavioral human experience model. Insight + Experience = Value is the disruptive formula at the heart of his radical strategy mode – a procedure required for all 21st-century brands in this emerging, post-advertising era. Thom has founded, launched and led three marketing services agencies over his career and is a frequent contributor to integrated marketing trade press and industry panels.

Kenneth Black

Kenneth Black

E Source

Kenneth Black has worked in the electric and gas industry for over 30 years and has extensive knowledge in the areas of marketing, customer care, business and economic development, account management, and energy services. E Source is a Boulder-based research, advisory and consultancy firm focused on the retail side of the utility industry.

Francisco Puente

Francisco Puente

Escan Energy Consulting

Francisco Puente (EMBA, PhD) has worked as Business Development and Projects Director at Escan Energy Consulting since 2004. His expertise includes market research, energy efficiency, sustainable energy, power generation and smart grids, with clients in the energy sector, manufacturing industries and public bodies. He has cooperated with European Utility Week, the World Sustainable Energy Days, other international events and universities

Martin Stadler

Martin Stadler

Independent Consultant

Martin Stadler is a branding expert with more than 15 years of experience in consulting global brands as well as SMEs and digital ventures alike. His career path includes leading positions at international consultancies Interbrand and Edenspiekermann. In his experience, only the brands that are human-centered, are the ones that are successful in the long run. Business follows meaning, not vice versa. As an independent consultant, he focuses on projects that foster sustainable developments on business, social and ecological levels. “Because we indeed have no planet B. It’s a simple as that.“

Nigel Broomhall

Nigel Broomhall

ChargeSmart Ltd

With more than 15 years’ experience in electricity markets, and 4 years working for IBM, Nigel Broomhall understands how to create value in mature markets. His core competencies are in the areas of consumer engagement, smart consumer offerings, new business models, and effective competition in liberalised markets. He has also published papers on smart grids and the potential disruption of distributed generation.

Janine Finnell

Janine Finnell

Leaders in Energy

Janine Finnell is the Founder and Executive Director of Leaders in Energy – a non-profit building a community of leaders to advance solutions for a sustainable energy system. Prior to founding LE, Janine provided strategic planning, programmatic, and management consulting for federal agencies such as the U.S. Department of Energy, U.S. Department of Agriculture, and the U.S. Agency for International Development, as well as NGOs and the electric utility industry.

Alexander Richter

Alexander Richter

International Geothermal Association

Coming from a geothermal focused investment banking team, Alexander Richter founded ThinkGeoEnergy in 2008 and is currently the president of the International Geothermal Association (IGA) and Director-at-Large on the board of the Canadian Geothermal Energy Association (CanGEA) and has been a spokesperson for geothermal energy at many of the major geothermal and renewable energy events internationally.

Andrew Sabados

Andrew Sabados

Cornerstone Energy Solutions

As an energy consultant and credit provider for the American Institute of Architects (AIA), American Society of Interior Designers (ASID) and Circle of Regional Excellence (CORE), Andrew Sabados spends several days a month in front of today’s “green” leaders. As a past Chairman for the United States Green Building Council (USGBC) and a current speaker of the USGBC Speakers Bureau, he has spoken on “green” topics, as well as counter-terrorism, around the globe.

Sam Gonzales

Sam Gonzales

American Public Power Association

Sam Gonzales is the Director of Digital and Social media at the American Public Power Association and adjunct professor of social media at Montgomery College. He is passionate about inspiring and empowering utilities to use social media to connect with their customers. His favourite social network is Instagram and thinks every utility needs to have a strong social and digital presence.

Thor Hjartarson

Thor Hjartarson

METSCO

Thor Hjartarson is an engineering leader with 30 years of experience in electrical and power engineering. Previously Thor led a large asset management division, leading a transformation of an existing older culture of engineering practice to a dynamic powerhouse of innovation and knowledge. Thor co-founded the Health Index Methodology in utility asset condition assessment and has consulted with large electrical power companies around the world.