CHARGE Awards

The world's best energy brands in 10 categories to be recognized in September 2020

The CHARGE awards celebrate excellence in branding and aim to stimulate the discussion on brand strategy by acknowledging and showcasing outstanding branding initiatives within the energy sector. 

The World's Best Energy Brands 2019 Report is available now

The CHARGE Awards

The purpose of the CHARGE awards is to increase awareness and highlight the importance of excellent branding in the rapidly changing energy sector.  We do this by showcasing and honouring companies, and the people behind them, that have distinguished themselves with outstanding branding and communications work.

The CHARGE Awards are the first and only of its kind to recognize and award great branding within the energy space. Behind the awards is an international panel of experts within energy, marketing and communications that nominate the best brands each year. The panel further reviews the case studies that nominees submit. 

The winners are announced at the CHARGE Awards Ceremony on 29th of September. Following inspiring discussions during the first day of CHARGE, energy professionals from around the world gather for a unique gala dinner and celebrate the world’s best energy brands.

What makes a great energy brand?

A great energy brand stands out from the competition and is unique in the eyes of the consumers. It understands its customers and inspires loyalty. A great energy brand knows how to communicate its meaning and can effectively differentiate itself from the competition

Access to case studies

All nominated brands hand in a case study for review. The case study is a comprehensive document that outlines their uniqueness, segmentation, customer centricity and  other critical parts of a strong brand. 

The case studies can be purchased from the conference organizer, LarsEn Energy Branding, by clicking the button below.

CHARGE AWARDS 2020 NOMINEES

BEST B2B BRAND

DTEK 02 02 | CHARGE Energy Conference
Entelios hv | CHARGE Energy Conference
statkraft | CHARGE Energy Conference

BEST CHALLANGER BRAND

Wekiwi logo hv | CHARGE Energy Conference
EK hv | CHARGE Energy Conference

BEST ESTABLISHED BRAND

CELSIA logo hv | CHARGE Energy Conference
EWE logo hv | CHARGE Energy Conference
Fjordkraft logo skrift hv | CHARGE Energy Conference
LOS Ceba logo hv | CHARGE Energy Conference

BEST GAS / HYDROGEN BRAND

NilssonEnergy hv | CHARGE Energy Conference
Snam logo hv | CHARGE Energy Conference
Appygas hv | CHARGE Energy Conference

BEST GREEN BRAND

alperia logo hv | CHARGE Energy Conference
Propel logo hv | CHARGE Energy Conference
ishavskraft hvit | CHARGE Energy Conference
Lition logo hv | CHARGE Energy Conference

BEST ORGANISATION BRAND

E.DSO hv | CHARGE Energy Conference
EEI logo hv | CHARGE Energy Conference
Georg logo hv | CHARGE Energy Conference
Sintef logo copy | CHARGE Energy Conference

BEST PRODUCT & INNOVATION BRAND

Isorka logo hv | CHARGE Energy Conference
Next Kraftwerke hv | CHARGE Energy Conference
Primoenergy hv | CHARGE Energy Conference

World's Best Energy Brands 2019

Finalists in 2018 & 2019

All companies that have participated in the CHARGE Awards 2018 and 2020

The selection process

December 2019

1. Suggestions

The first step of the process is to gather suggestions for nominations from the global CHARGE community and the expert panel

December 2019

January 2020

2. Screening

The panel meets, discusses the suggested nominations and prepares a shortlist of distinguished brands

January 2020

February 2020

3. Outreach

We reach out to the qualifying brands and offer participation

February 2020

February - May 2020

4. Brand evaluation by the brands’ customers

A survey is sent out to the customers of a brand being evaluated to measure how it is perceived by its customers

February - May 2020

June 2020

5. Brand evaluation by the panel of experts

Next, the panel of experts will determine how well the brand and the brand strategy is define by reviewing case study submissions

June 2020

July 2020

6. Finalists announced

After reviewing and rating the submissions we will announce the finalists in each category.  There will be 3-5 finalists in each category, based on quality of submissions

July 2020

28 September 2020

7. Winners crowned

The CHARGE Awards Ceremony will take place in Reykjavik, Iceland, as part of the CHARGE conference

28 September 2020

Awards categories

In September, we will award the World's Best Brands in 10 different categories

Established

Energy companies that can be traced back to before the liberalisation of markets. Companies in this category can be brands operating in markets that have not been liberalised, brands that have been operating before liberalisation or were created following liberalisation.

Challengers

Energy brands that have entered the market since market reforms. These brands have it in common that most their customers have been gained through their marketing activities. This category does not exclude brands that are owned by big players.

Organisations

Putting the spotlight on brands that further and spread public knowledge on energy and create enthusiasm for the energy sector. We are looking for the best brands in energy among associations, non-profits, academia and institutions.

B2B

Brands that generate energy and supply it to businesses who require energy on a large scale for their operations. The focus of their branding, communication and image building is thus towards other businesses rather than individuals

Green

Energy brands that use green or sustainability positioning as their main point of differentiation

Transmission

Transmission system operators that have done an outstanding branding work.

Distribution

Distribution system operators that have shown outstanding branding work

Gas

Brands that focus on the production, distribution or supply of gas.

Products & Innovation

Consumer products that are related to energy. These can be brands that provide tangible products or even software brands.

Hydrogen

Brands that provide hydrogen or provide solutions related to hydrogen.

The CHARGE Awards international panel of experts

The CHARGE Awards Panel consists of professionals with a broad knowledge of the global energy sector, as well as insights into how brands connect with consumers. They come from academia, consultancies, associations, solution providers and marketing and advertising firms. The role of the panel is first to create a shortlist of brands in six categories that have the possibility of becoming finalists for the World’s Best Energy Brands. Finalists are between three to five in each category. The panel will then judge finalists based on cases they turn in for submission.

Akif Papas
CGI Norway
Akif Papas
Alexander Richter
International Geothermal Association
Alexander Richter
Andrew Sabados
Cornerstone Energy Solutions
Andrew Sabados
Chris Oberle
Senior Vice President, Escalent
Chris Oberle
Colin Mangham
Biomimicry LA
Colin Mangham
Dr. Lawrence Jones
Edison Electric Institute
Dr. Lawrence Jones
Dr. Pramod Paliwal
Deendayal Petroleum University
Dr. Pramod Paliwal
Francisco Puente
Escan Energy Consulting
Francisco Puente
Jacob Benbunan
Saffron Brand Consultants
Jacob Benbunan
Janine Finnell
Leaders in Energy
Janine Finnell
Jeremie Hogan
Opex Lab
Jeremie Hogan
Kacy Karlen
Captains of Industry
Kacy Karlen
Kenneth Black
E Source
Kenneth Black
Kevin ODonovan
A Bit of This & That ...
Kevin ODonovan
Margaret Hartwell
Innovation & Creativity Coach
Margaret Hartwell
Martin Stadler
Digital Brand Strategist
Martin Stadler
Nigel Broomhall
ChargeSmart Ltd
Nigel Broomhall
Paddy Young
Enlit
Paddy Young
Rana Brightman
Siegel+Gale
Rana Brightman
Ravin Mirchandani
Ador Powertron
Ravin Mirchandani
Roberto Zangrandi
EDSO
Roberto Zangrandi
Rune Kirt
KIRT x THOMSEN
Rune Kirt
Sam Gonzales
American Public Power Association
Sam Gonzales
Simon Richards
RichardsDee
Simon Richards
Thom Kennon
Free Radicals
Thom Kennon
Thor Hjartarson
METSCO
Thor Hjartarson
Tom Emil Olsen
KIND
Tom Emil Olsen
Tronn Skjerstad
Skjerstad.net
Tronn Skjerstad
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