Green Energy and sustainability have moved from being Points of Difference for brands in the energy sector and have become Points of Parity. An emphatic approach is needed to understand customers in the new energy paradigm. By understanding how consumers perceive brands within the Green Energy Ecosystem, professionals in the sector will have an edge to create a unique position in the minds of their customers and distinguish their brands from the competition.
Marketers need to learn and apply new approaches to stay ahead of the curve in the 21st century. During a day of presentations, workshops and panel sessions, CHARGE Vienna will address current communication challenges in the energy sector and give hands on professional insight in to how to approach the energy user of the future.
We are bringing CHARGE to Vienna for a one-day event at Talent Garden Liechtensteinstraße 111-115. The focus will be on best practices within the Green Energy Eco system and the best ways to understand and communicate with future energy consumers.
PCS Innovative Solutions
CHARGE Vienna is brought to you by CHARGE in cooperation with nobilegroup
For the past 4 years, CHARGE Reykjavik has welcomed energy sector communicators from around the world for a two-day conference on energy marketing, branding and PR. The only event of its kind in the world, CHARGE Reykjavik was founded by Dr. Fridrik Larsen, marketing expert and author of the best-selling Energy Branding: Harnessing Consumer Power.
OUR AUDIENCE: CEOs, Vice Presidents, Heads of Department and Managers from some of the world’s leading energy companies – have been brought together by a common interest: how to communicate better with internal and external audiences during this period of tremendous change in the energy industry.
Headquartered in Vienna, nobilegroup is your partner for delivering outstanding business strategies and implementing cutting-edge technology in the energy sector.
Our vast experience has readied us to bring our knowledge and expertise to utilities, governments, financial institutions and businesses.
The energy space is under a threat of invasion from outside the space. Entrepreneurs armed with big ideas have been entering an otherwise stable market. Another invasion is pending from big brands from other sectors with both the distribution channels and already established connections to the minds of customers. Who are those invaders, and do they come in peace? bright minds.
Energy companies must take on the roles of marketers as well as engineers who grow businesses, who brand products and who engage customers. The debate about the climate change is pushing the way forward, we just need to take advantage of it.
Who is the audience of the future? Where to find them and how to penetrate them? Discussions about new marketing channels, digital growth marketing strategies and viral branding tactics. 3 presentations followed by a panel session
Energy business is transforming rapidly. Especially the consumer role. Finding access to a consumer driven energy ecosystem. How to establish a two-way relationship between the customer and energy provider.
How to use your users as assets to further grow your digital energy brand. Presentation about how to build and maintain trust and loyalty with your millennial energy consumer and how to transform them to a digital spokesperson of your energy brand.
New generations are not only digital natives, a strong climate change discussion has been started by them. How to address the new generation? Is the transformation of the energy industry quick enough to meet their expectations? How are they going to act as customers?
CHARGE is a platform for professionals to learn, network and get inspired by best practices in branding, marketing and communications in and around the energy space. Hosted annually in Reykjavík, Iceland and is now coming for a 1-day event in Vienna focusing on new ideas in the energy sector.
CHARGE Vienna is relevant to everyone who is acting in the energy business and interested in consumer perception. From CEOs to Chief innovation officers, marketing professionals, consulting companies as well as branding agencies, this is the only conference of its kind which will enable you to develop a competitive edge in the energy space.
Topics are centered around sustainability, branding and green energy. We also touch on innovation and technology and industry developments
Tickets are available in the LarsEn Energy Branding Webshop. You can get yours now by clicking here.