CHARGE 2020 Magazine

Have a look at our amazing magazine for this years conference. 
Including exclusive interviews, list of speakers, and many more.

View the magazine here

Screenshot 2020 09 27 at 09.22.51 | CHARGE Energy Conference

CHARGE 2020 Agenda

Optimize brands to influence stakeholders, engage customers, grow market share, and deliver the sustainable energy transition

Time (GMT)

CHANNEL 1 (28/09/2020)

09:00 – 09:15

Welcome to CHARGE Virtual 2020

We’re excited to welcome you to CHARGE Virtual 2020!

Meet the hosts, your moderator for the next 2-days and learn how to get the most out of the events full schedule of world class speakers, networking and sponsored workshops.

Dr Fridrik Larsen, CEO, CHARGE Energy Branding
Kevin O’Donovan, Moderator, CHARGE Virtual 2020

09:15 – 09:25

An exclusive opening keynote for CHARGE Virtual 2020

As we welcome all our CHARGE 2020 attendees to Iceland, albeit virtually, we’re excited to hear from Dr Ólafur Ragnar Grímsson, former President of Iceland, as he explains just how important it is that we seize the moment to deliver on the sustainable energy transition.

Dr Ólafur Ragnar Grímsson, former President of Iceland

09:25 – 09:40

Meet the Faces of CHARGE Virtual 2020

Take a seat or take the stage as our MC Kevin O’Donovan introduces us to some of the key attendees of CHARGE Virtual 2020.

Kevin O’Donovan, Moderator, CHARGE Virtual 2020

09:40 – 09:55

Green by Iceland - collaborate & innovate to a net-zero future

  • Receive a short introduction to Green by Iceland, emphasising why the creation of this new team was so important to Iceland´s net-zero 2040 goals
  • Discuss why Iceland is the perfect place to foster and develop green innovation internationally
  • Understand how Green by Iceland helps foreign companies and institutions to collaborate more effectively through events, marketing and communication

Birta Kristín Helgadóttir, Project Manager, Green by Iceland

10:00 – 10:45

Why are brands important? Building valuable brands in Finnish monopolies

How do the concepts and benefits of good branding apply when companies are at the head of a monopoly, especially when they have no competitors like a Transmission System Operator?

 

In this exclusive panel, we invite the most unlikely players talking about branding: the Finnish energy regulator, the Ministry of Economic Affairs and Employment in Finland, and Fortum as a TSO customer together with the CEO of the Finnish TSO. They discuss the benefits they see from developing a brand-centric approach for a monopoly TSO.

  • Discuss how stakeholders define the brand and reputation of a monopoly TSO. What are the most important properties?
  • Discuss the critical lessons learned that Fingrid and Fingrid’s key stakeholders have gained by having a brand-centric TSO. As Jukka Ruusunen says that you “must develop your brand when you are a transmission operator. If you behave and if you have a good track record, then stakeholders can trust you as a brand”. So, what are the benefits?
  • Evaluate the new value that Fingrid’s branding and reputation orientation have created for each stakeholder especially as trust, social responsibility and customer service standards increase
  • Understand how good branding and communication strategies between stakeholders and customers has allowed their business to adapt more rapidly to challenges and more easily embrace innovation. A brand is essentially a promise. Why should it be anything different in monopolistic industries?

Jukka Ruusunen, CEO, Fingrid

Simo Nurmi, Head of Finnish Energy Regulator (Energiavirato)

Simon-Erik Ollus, VP Trading & Asset Optimization, Fortum

Riku Huttenen, Director General, Ministry of Economic Affairs (Finland)

10:50 – 11:20

A cleaner world through marketing; seizing the momentum for decarbonization

Public pressure continues to build behind the idea that sustainable investment and a Green New Deal should be at the centre of planning for the post-viral economic recovery – but how do we harness this energy?

In a unique session, discuss how we harness the energy and public mood to increase the role for clean, green and sustainable energy investment.

  • Discuss what more energy companies can do to make the case for further decarbonization of the energy industry, both in electricity and heat to ensure that the momentum of the past few years of climate action are not lost!
  • Explore key branding, marketing, and communications strategies to help promote the increasing cost-competitiveness of clean, green and sustainable energy developments as a rapid solution to the current economic, unemployment and public health crises
  • Evaluate the role branding blays in ensuring we can deliver clean energy to the communities and stakeholders who need it most.

Stefan Stabler, Director of Communications & Marketing, Alpera Group

Nicolas Hurner, Market Lead Iberia & LatAm, Frontify

11:20 – 11:50

Digital storytelling to promote unknown brands in new markets

As part of a new session for Charge 2020, learn about the unique approaches Alperia Group is taking as a generator and energy manager in South Tyrol, Italy and listen as they reveal their learnings on how to use digital tools to boost brands.

  • Explore valuable best practices they’ve gained building brand equity in a new market
  • Examine the value of targeted marketing spend and opportunities taken to optimize cost per customer
  • Review the approach Alperia has taken to ensure their green credentials and customer service experience are seen as a critical differentiator in a market otherwise driven by price

Then take advantage of a new interactive workshop to discuss:

  • How energy companies of all sizes can tackle the challenge of digital storytelling and brand awareness
  • What lessons learned your peers have to offer on improving quality lead generation
  • Share best practices to increase the efficiency of marketing resources and costs
  • Evaluate innovative new tools for energy companies in a rapidly digitizing customer market

Michael Frei, Head of Marketing & Customer Insight, Alperia Group

12:05 – 13:15

Announcing the CHARGE 2020 Awards Winners!

Join us we announce the incredible winners of the CHARGE Awards 2020!

Hosted by CHARGE Energy Branding

13:30 – 13:45

Turning consumer intention to action – how to leverage branding to close the clean energy adoption gap.

  • Every consumer is on their own journey – towards a more environmentally conscious and sustainable future. The pace of the journey varies based on the consumer’s readiness for broader lifestyle change, creating a gap between intention and reality. In this session, Siegel+Gale share new insights and implications for brands in the energy space.
  • Exploring why companies must take a closer look at consumers and the critical role brands play in changing behaviour and habits.
  • Understand the role of electric vehicles, low carbon / clean energy and energy tech within the consumer journey today and tomorrow.
  • Reveal the challenges and opportunities for brands to boost the uptake in clean energy technologies and other areas of the new energy ecosystem.

Ben Osbourne, Head of Insights & Analytics, Siegel+Gale

13:50 – 14:35

Workshop – Branding with simplicity to turn intentions for sustainable living into action.

An interactive workshop from Siegel+Gale on how to unlock the power of simplicity for your brand and more specifically, brand building to close the gap between consumer intention and action in living more sustainable lives. 

  • How to define, articulate and activate your purpose across your organisation.
  • Understanding consumer preferences today and tomorrow to uncover new opportunities for your business and brand in the shifting energy ecosystem.
  • Reveal opportunities to supercharge your business model through partnerships and how to develop them with clarity and consistency. 

Rana Brightman, Group Strategy Director, Siegel+Gale

14:45 – 15:00

Open innovation beyond the energy transition

  • Learn how DTEK has managed to create an “open innovation culture” at DTEK
  • Explore how they help to incubate innovation but simultaneously remain open to partnerships externally despite being such a large company
  • Discuss lessons learned DTEK has gained in how to collaborate and optimize their communications in the energy sector

Emanuele Volpe, Chief Innovation Officer, DTEK

15:00 – 15:15

Connecting data to engage all stakeholders in the sustainable energy transition

  • Why energy retailers must prioritise equally the end customer, the operator and key stakeholders to drive true value.
  • How Flux connects data to enable customer centric business transformation.
  • Why your software platform must enable you to delight your customers for your business to thrive.
  •  

Jessica Venning-Bryan, Chief Customer Officer, Flux Federation

15:25 – 15:40

Shampoo & Energy lessons learned competing in fierce markets

  • Revisit the core concepts that underpin mass marketing and take inspiration from the promotion of shampoo
  • Evaluate the benefits and challenges of marketing energy in the highly competitive Texas energy market as a largely online start-up retailer
  • Understand how Pulse Power have been able to leverage the complexity of a deregulated energy market to create brands that champion consumer choice but enhance new revenues within their business

Rob Cantrell, President, Pulse Power Holdings

15:40 – 15:55

The Direct Energy Story – Becoming a leader in customer-centric transformation

  • Learn about the importance of developing a strong holistic brand in order to pull together and deliver a diverse range of products and services with excellence
  • Explore the impact innovative and digital tools have made in supporting Direct Energy’s drive to provide outstanding operational and user experiences
  • Review Direct Energy’s progress on the journey of transformation within the energy market; starting with the challenges they’ve overcome getting the business to where it is, and how these learnings will impact and inform the future strategic direction of the business
  • Modern energy companies must learn to engage and build for tenured customers and invest in systems that will promote brand loyalty. Discuss the challenge of building customer-centric energy businesses and what new challenges Direct Energy is preparing for.

Bruce Stewart, President, Direct Energy

15:55 – 16:10

Wake up! The true value of customer-centric energy brands

  • Examine why energy companies can no longer afford to be afraid of their customers, and need to invest fully in building new customer-centric brands and infrastructure
  • Explore the role of the brand as the unifying vision under which all customer interfaces, CRMs, physical infrastructure, touchpoints, training, and marketing should take their que
  • Energy brands are waking up to the value of branding, but where do we need to be, what barriers are in the way and how are we going to get there?
  •  

Kevin McKinn, Chief Operations Officer, Spark Energy

16:10 – 16:25

The battle for Texas: what’s next for the US market?

Explore the key discussion points made by our US speakers, and what lessons learned we might apply to markets that are rapidly deregulating globally.

Bruce Stewart, President, Direct Energy

Rob Cantrell, President, Pulse Power Holdings

Kevin McKinn, Chief Operations Officer, Spark Energy

16:30 – 17:15

Action NOT Words: catalysing positive change with brands in energy

Public pressure to act on racial, climate and public health injustices have left energy companies at a crossroads. Should they take a public stand, using the momentum behind BLM, Extinction Rebellion and this pandemic to take a stand on key social issues or should they quietly let change manifest around them?
In a new panel, major stakeholders consider the future options for energy companies and the impact of building proactive brand cultures that are socially responsive and inclusive of all customers and stakeholders.

Key Takeaways:

  1. Know thy customer. Major companies don’t just serve their customers; they represent their interests. Explore the value of working to embrace customer interaction in all markets as a powerful tool to both inform your brand and guide its decision making in future
  2. Actions not words. In a socially mobile and digitized modern era, brands are measured by their actions more so than ever before. Discuss what energy companies can do to build social inclusivity into their brand, find value in establishing corporate empathy and avoiding the pitfalls of insensitive brand marketing
  3. Frameworks not idealism. Take lessons learned from studies on corporate structures and psychology to help you build frameworks and guidelines that will ensure your brand can translate consumer centric and socially proactive messaging into action long term

Lawrence Jones, VP International Programs, Edison Electric Institute

Vera Pinto Pereira, CEO, EDP Comercial

Darla Figoli, EVP Human Resources & Employee Services, Xcel Energy

 Heather Ferguson, SVP Corporate Communications, Ontario Power Generation

Pierre Bernard, CEO, Future of Sustainable Grids

17:15 – 18:00

CHARGE Virtual 2020 Happy Hour

Take the opportunity to expand your network or reconnect with close friends as we open up our exclusive networking suite to a virtual happy hour hosted by the hosts of CHARGE Virtual 2020!
Oh, and don’t forget to bring your own bottle! 😊

Hosted by CHARGE Energy Branding

Time (GMT)

CHANNEL 2 (28/09/2020)

11:20 – 11:35

Using the E.ON brand to deliver on sustainability

  • Determine the value of strong centralised ‘purpose marketing’ and how E.ON is using this idea to develop a strong brand that represents a broad variety of generation types, territories and service offerings globally
  • Examine the impact of using a brand strategically to support new generation projects and positively influence both local communities and policy/planning stakeholders
  • Discuss how these best practices may be leveraged to increase the number of planned green/sustainable energy developments as we transition to a greener post-viral future

Stefan Schneider, Marketing Manager & PMO, E.ON

11:35 – 11:50

Energy in the palm of your hand

For energy companies and innovators to survive, closer relationships with customers will have to become the norm. In this session, Eleks work to understand the benefits of using consumer technology to build trust between your business and end-users of all types.

    • Explore how energy companies are using technology to harness user data and build closer relationships with end-users and stakeholders of all types

    • Discuss the benefits of technology-enabled transparency and accountability between buyers and sellers within the wider energy market

    • Evaluate case studies that showcase the benefits of using customer-centric technology to build trust between users and brands

Taras Tovstyak, Director of Customer Success, Eleks

14:45 – 15:15

Open Round Tables: Fighting for Talent: Acquisition & Retention

As you know, the best brands attract the best people. So how can the energy market work harder to sell the benefits of a career in energy and on the frontline of the energy transition in the face of competition for talent from major consumer facing brands such as Apple, Google, Nike and Facebook?

According to the Energy & Utilities Skills Partnership (EUSP), a recruitment drive of 227,000 will be needed by 2025 to improve energy sector attractiveness and diversity in order to meet predicted skills gaps and take advantage of post-virus growth opportunities. The UK National Grid alone further forecasts a need for 400,000 new recruits in the UK market alone by 2050 to meet the UK Governments Net Zero pledge. So, what more can energy companies do to leverage their brands as an effective weapon in the war for the best talent?

So, what more can we do to encourage the brightest minds of new generations to take a career in energy and how best do we foster their growth in our companies? Split into roundtables to discuss and draw up recommendations.

OPEN ROUNDTABLES Led by CHARGE Energy Branding

15:30 – 16:00

How do we B2B in a pandemic?

  • Assess how companies are adapting to try and make up for lost face-to-face B2B marketing and sales opportunities in energy industry during the global pandemic
  • Explore how Landsvirkjun is innovating digitally to ensure they can target and engage key decision-makers in a world where agile business travel and critical facetime is no longer logistically viable
  • Discuss the lessons learned Landsvirkjun has gained in pivoting to digital business development for their Green Certificates, Data Centre and Green Power Purchase Agreements (PPA) businesses

Dagný Jónsdóttir, Business Development Manager, Landsvirkjun 

Vala Valthorsdottir, Business Development Manager, Landsvirkjun

Kristoffer Bødker, Senior Consultant, Kunde & Co

16:00 – 16:15

How do we B2B in a pandemic?

  • As you know, large commercial & industrial (C&I) customers, including cities, increasingly want clean energy, but how can you structure products to meet their needs?

    • Understand why some clean energy programs created by utilities are not being as well-received or utilized as originally envisaged
    • Explore how engaging large energy customers directly in the development and design of new utility-scale clean energy helps enhance uptake and consumer satisfaction
    • Discuss what lessons learned we can leverage from taking a bespoke, customer centered energy development approach versus a cookie-cutter one to new generation and programs

    For more information, please read the WRI’s paper here: https://files.wri.org/s3fs-public/Implementation_RenewableEnergy_final.pdf

Lori Bird, Director, WRI’s U.S. Energy Program and the Polsky Chair for Renewable Energy

Time (GMT)

CHANNEL 3 – GOLD TICKET HOLDERS ONLY (28/09/2020)

13:30 – 13:45

Masterclass: A guide to effective influencer marketing in the energy market

  • Explore the value that social media influencers can add in a B2B and B2C energy market
  • Understand how to use influencers to promote your existing brand content and use them as audience multipliers
  • Learn to leverage the expertise of influencers in specific fields to generate bespoke content that appeals to their highly engaged followers
  • Explore strategies for ensuring that your use of influencers is efficient, and fits your marketing and stakeholder relations goals
  • Discuss tools and methodologies to assess influencer campaign effectiveness and set reasonable expectations for return on investment

Dr. Thomas Hilling, Managing Director, THEnergy 

13:45 – 14:15

Masterclass: The value of branding to your business’s bottom line

  • Marketing is often said to be more an art than a science, so what tangible value and accountability can we expect from branding initiatives? Explore the purely business benefits of strong brands with Marc Cloosterman, VIM Group to understand how to better quantify and qualify the value of branding programmes in your business
  • Examine the value of ‘internal branding’, what it means and how developing a strong internal brand culture can be an effective tool to influence work culture, productivity and the taking of new business opportunities
  • Discuss the impact COVID-19 has had on energy companies’ ability to market and brand themselves effectively – what changes will we have to make to adapt to the ‘new normal?

Marc Cloosterman, Founder & CEO, VIM Group

Time (GMT)

CHANNEL 1 (29/09/2020)

09:00 – 09:05

Welcome back to CHARGE Virtual 2020!

Reflect on the best content from the previous day and get a complete overview o0f the key sessions to watch out for on the final day of CHARGE Virtual 2020!

Kevin O’Donovan, Moderator, CHARGE Virtual 2020

09:05 – 09:10

Meet the Faces of CHARGE Virtual 2020

Take a seat or take the stage as our MC Kevin O’Donovan introduces us to some more of the key attendees of CHARGE Virtual 2020.

Kevin O’Donovan, Moderator, CHARGE Virtual 2020

09:10 – 09:30

Fireside Chat: Kaluza & futureproofing the energy grid

A fireside chat with Stephen Fitzpatrick, Founder & Group CEO of OVO Energy on the role of their new venture, Kaluza, in future proofing the energy transition

Stephen Fitzpatrick, Founder & Group CEO, OVO Energy

Dr Fridrik Larsen, CEO, CHARGE Energy Branding

09:30 – 09:45

From Innogy to NEOM – Building Visionary Sustainable Brands

Peter Terium leads the Energy, Water and Food sector of NEOM, a $500bn megaproject by Saudi Arabia under the Vision 2030. In NEOM he is building an energy system 100% based on renewable energy and a sustainable water and food system.
As CEO of Innogy SE (2016-17), Peter embodied the transition of the energy industry. His team led RWE away from its business model of capital-intensive energy generation to create a new brand and company. As a result, they created Germany’s most valuable energy company, one that would operate in the innovative new energy management market and be well prepared to succeed in a rapidly decentralising and digitised modern energy market. 

Key Takeaways: 

  1. Discuss which lessons learned from Innogy could help create an agile, adaptable but investor and stakeholder friendly brand identity and decision-making framework at NEOM
  2. Analyse lessons learned from leveraging a strong central brand vision to drive internal decision making that is reflective of the company’s internal and operating philosophies

Peter Terium, Managing Director for Energy, Water & Food, NEOM

09:45 – 10:00

Leverage strong tech-enabled brands to disrupt established markets

The global energy industry is rapidly diversifying and getting more complex. As such, without a strong brand retailer will be unable to compete for customers domestically or carve a stake in new markets.

In a brand-new presentation, explore the strides Electric Kiwi has made by building and deploying strong brand building best practices to influence stakeholder behaviour in a competitive energy market.

Key takeaways include:

  • Learn how innovations, such as smart metering, have enabled energy retailers to build consumer-centric energy brands that place greater choice at the heart of brand stories
  • Examine the impact of strong brand stories can make as a powerful tool to leverage when communicating with major energy stakeholders, from utilities and generators to regulators and policy makers

Luke Blincoe, CEO, Electric Kiwi

10:15 – 10:30

Learnings of CHARGE Virtual 2020

Reflect on the headline moments from the previous day of presentations, hearing from fellow executive attendees about their hopes for the rest of the day at CHARGE Virtual 2020!

Kevin O’Donovan, Moderator, CHARGE Virtual 2020

10:30 – 11:15

Sci-fi thinking in business – turning dreams to realities

Sci-Fi thinking has allowed businesses to find creative solutions to all kinds of critical problems, but this isn’t just about dreaming big. To be successful, companies must use methodologies to test and achieve their ambitions without creating inefficiency or wasting resources.
In a unique workshop, work with peers to understand the benefits of applying Sci-Fi thinking, before exploring how to leverage R&D mindsets to boost both your brand and business.

  • Discover the core concepts and best practices of lean, explorative or experimental methodologies and understand how they create flexibility and efficiencies for R&D teams
  • Gain valuable insights on how energy companies can tailor storytelling and create compelling communication campaigns for all stakeholders by embracing a wide range of visual tools and aids
  • Evaluate the benefits of using R&D methodologies to build businesses, projects and positive customer relationships at speed
  • Understand how R&D innovators manage risk to ensure that a playful attitude to creativity doesn’t negatively impact your budget and instead reinforces your business

Rune Kirt, CEO, Kirt x Thomsen

11:30 – 12:15

Reinvent customer experience post-COVID: From Touchpoints to Trustpoints

  • Consider why a brand promise rooted in purpose, and delivered through stand-out customer experiences will be more important than ever in building consumer trust
  • Look at how energy companies are shifting the narrative to be at the heart of their communities and the energy transition
  • Understand how customer behaviours and expectations shaped during Covid offers an opportunity to rapidly digitise and enhance the customer experience
  • Identify how customer experience will drive growth in new forward-looking and trusted customer-centric energy brands

Mark Sherwin, Global Utilities Lead, Accenture

Annette Rust, Executive Director, Accenture 

Wytse Kaastra, Managing Director Utilities Europe & Global Energy Lead, Accenture

12:45 – 13:15

Why we need to urgently reprioritize stakeholder management as a way of life

  • This will be an interactive session on the key role of strategic stakeholder management to successfully execute energy projects and drive new positive sentiments around the oil & gas industry
  • We will kick off with a 5’ introduction of the value and criticality of environmental, community and stakeholder relationship building at the core of our business and throughout all phases of project development
  • In a dialogue together we will explore how brand and communications executives can build the case for change management across the energy industry

Susan Kimkes, Working Group Lead, Energy Reinvented Community / Senior Advisor Industry Relations, Shell Netherlands

13:45 – 14:00

The start-up approach to customer engagement

  • Why does the Equinor & Techstar partnership matter within the energy industry? How does the Techstar program differ to other incubators and accelerators?
  • Start-ups are famously reliant on close customer engagement to build and refine products and services, yet energy majors seem more distant than their customers than ever before. What value does a close stakeholder relationship provide small agile businesses and what lessons learned can majors takeaway about the value of this closeness?
  • How can major energy companies foster better and more productive relationships with founders and start-ups, is there anything both parties can be doing to improve dialogue, effect change and create results?

Audun Abelsnes, Managing Director, Equinor & Technstars Energy Accelerator

14:00 – 14:30

Benchmarking energy brands with eBBI

In this masterclass, explore the basics of energy branding and the tools you need to become leaders in the retail energy market.

  • Gain a global perspective on how branding within the energy industry works, and where there are opportunities for improvement
  • Explore how to build stronger brands that build trust and enhance relationships with customers
  • Understand the value of investing in your internal brand cultures, and how internal brands effect everything from decision making to hiring
  • Receive exclusive insights gained from the best-in-class energy companies on how their brands work and what you can learn from them
  • Assess the value of developing strong mission statements and brands that drive stakeholder relations, company cultures and promote value-based decision making.

Dr Fridrik Larsen, CEO, LarsEn Energy Branding

Andrew York, Commercial Director, LarsEn Energy Branding

Henrik Göthberg, Founder, Dairdux

Christian Weichselbaum, Managing Director, Co-Founder, KIVU Technologies

14:35 – 15:20

Changing Perceptions of Hydrogen; Lessons Learned Branding the Source

  • Debate how hydrogen can overcome its image problem and build greater momentum as an important source of emissions-free energy and fuel
  • Share what marketing hydrogen fuel has taught us about the challenges of branding the sustainable energy transition to consumers, energy stakeholders and policy makers alike
  • Explore the new business opportunities on offer as hydrogen builds momentum as an increasingly important part of a diverse sustainable energy transition

Ravin Mirchandani, Executive Chairman, Ador Powertron

Martina Wettin, Co-Founder, Nilsson Energy

Rob Cockerill, Managing Editor, H2 View

15:20 – 15:55

Phoenix Rising in 2021 – How will you boost your brand and business before CHARGE 2021?

This has been one of the most challenging and disruptive years in recent memory, but the presentations from the past two days have given us hope that the energy industry can seize the moment to finally deliver the sustainable energy transition.

Take the time to reflect on your learnings, takeaways and best practices and set yourself an aspirational goal for this time next year.

Think carefully… because we will be checking up on you! 😊

OPEN ROUNDTABLES Led by CHARGE Energy Branding

Time (GMT)

CHANNEL 2 (29/09/2020)

09:00 – 09:15

CHARGE Academics: What matters to the insurance consumer? Development of a brand equity measurement tool

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Kristjan Mar Sigurbjornsson, University of Iceland

09:15 – 09:30

CHARGE Academics: How the Corona crisis can lead us to a climate-neutral economy

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Prof. Claudia Kemfert, Leuphana University of Lüneburg

09:30 – 09:45

CHARGE Academics: Examining the link between customer participation and customer wellbeing through the lens of self-determination theory

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Dr. David Webb, University of Western Australia

09:45 – 10:00

CHARGE Academics: Searching for environmentally conscious consumers

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Prof. Nirmalya Kumar, Singapore Management University

10:00 – 10:15

CHARGE Academics: A charging meme: Developing powerful narratives for renewable brands and regenerative transformation

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Dr. Simon Divecha, University of Adelaide

10:15 – 10:30

Meet the CHARGE Academics Panel – Part #1

  • Take the opportunity to meet the academics that were shortlisted for CHARGE Virtual 2020 and discuss their thought-provoking ideas!

Laura Giovannini, Head of Communication & Outreach, Enel Foundation

Prof. Claudia Kemfert, Leuphana University of Lüneburg

Prof. Nirmalya Kumar, Singapore Management University

Dr. David Webb, University of Western Australia

Dr. Simon Divecha, University of Adelaide

11:30 – 11:45

The art of backseat driving and helping energy customers make positive change

  • As Switzerland prepares to transition to an open market, it is essential that utilities, customers, and energy stakeholders work together to adapt to, and gain the benefits of, a much more flexible yet complicated digitized energy grid.

    A new session from Esolva Ag will share invaluable lessons learned they’ve gained trying to support and effect positive changes amongst customers in the Swiss energy market.

    • Gain insights and critical communication lessons learned by Esolva as they’ve tried to nudge their customers to make changes that are positive for them and will prepare them for both the energy transition and open market
    • Discuss strategies that will help influence more reluctant stakeholders using effective branding and marketing best practices
    • If customers fail then service providers fail, so evaluate key strategies you can deploy to build trust and collaboration and be better placed to solve major challenges together

Tobias Mohrhauer, Innovation & Product Manager, Esolva Ag

11:50 – 12:05

A day in the life… what is the role for Transport for London and engaged consumers in the future city of London?

    • Explore what ‘a day in the life’ looks like in the future city of London, and what does this mean for TFL’s role in residents’ lives?
    • Discover the technologies and innovations that will be central to TFLs goal of successfully transitioning to sustainable energy use in the future city?
    • The success of the sustainable energy transition and future city is reliant on changing consumer habits and perceptions, so what is the responsibility of the TFL brand in powering, educating, and supporting the changes we need?

Alex Gilbert, Senior Energy Strategy Manager, Transport for London

12:05 – 12:15

Lessons learned delivering award-winning smart grid projects

  • Explore how ELES, as part of the NEDO project, used in integrated and centrally managed cloud-based solutions to make the grid more efficient for Slovenian critical stakeholders
  • Review ELES’ smart development of stakeholder engagement and enhanced network collaboration to increase the quality of energy supplies

Uroš Salobir, Director of Strategic Innovation, ELES

12:15 – 12:25

The Time is NOW! Become a carbon neutral supply chain company

  • Understand why we need to take steps now to ensure we catch up with our critical climate action obligations
  • Understand how Signify was able to achieve carbon neutrality in just 5-years and explore the valuable new innovations and changes this mission inspired at their business
  • Explore the growing value of carbon neutral status as an essential part of your brands modern identity

Harry Vehaar, Head of Global Public & Government Affairs, Signify

13:00 – 13:15

CHARGE Academics: The sustainability chasm

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Virginia Mott, Senior Marketing Manager, Nitto

13:15 – 13:30

CHARGE Academics: Examining the value of ecosystem services to inspire circular economies

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Colin Mangham, Principal, Daily Brands

13:30 – 13:45

CHARGE Academics: Emotional Electrons - How to brand a commodity with emotions

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Agusta Hjartdardóttir, University of Iceland

13:45 – 14:00

CHARGE Academics: The energy company of the future: defining a sustainable business model

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Mauricio Andres Latapi Agudelo, University of Iceland

14:00 – 14:15

CHARGE Academics: Economic development without evil

  • A session delivered by one of our CHARGE Academics that challenges the way we think, interact, and build brands in the energy space.

Thom Kennon, Founder/ Chief Radicalist, Free Radicals

14:15 – 14:30

CHARGE Academics: Economic development without evil

  • Take the opportunity to meet the academics that were shortlisted for CHARGE Virtual 2020 and discuss their thought-provoking ideas!

Laura Giovannini, Head of Communication & Outreach, Enel Foundation

Thom Kennon, Founder/ Chief Radicalist, Free Radicals

Colin Mangham, Principal, Daily Brands

Virginia Mott, Senior Marketing Manager, Nitto

Mauricio Andres Latapi Agudelo, University of Iceland

Time (GMT)

CHANNEL 3 – GOLD TICKET HOLDERS ONLY (29/09/2020)

12:45 – 13:15

The power of sound and sonic branding

  • You might not realise it, but the best brands use sound as a critical part of their branding – just think of how satisfying the sound of cold can of coke or beer is.
  • Sound plays an important role in their way customers develop emotional connections and reactions to brands, so how can you brand benefit from a better sonic awareness and strategy for sound?
  • Attend this workshop to understand why sound matters and how you can leverage sound to boost your brand
  • Attendees will also benefit from an exclusive complimentary SONIC Brand Audit from SIXIEME SON. Please visit their virtual booth for further details.

Michael Boumendil, Président, Sixième Son

13:45 – 14:15

Masterclass: Inspiring behavioural change with customers, stakeholders, and internal decision makers

Energy companies must help change customer energy behaviours, not just to respond to climate action, but also to help them offset growing demand against fixed or aging infrastructure capacity.
Similarly, energy companies must influence behaviour and attitudes amongst project stakeholders to increase buy-in into the green energy transition. This requires companies to display energy thought leadership, engage stakeholder communities more closely and be prepared to use their brands to shape public opinion.
The onus then is on energy companies to shape attitudes towards energy reform more than ever before, so how do you change perceptions and nudge your customers in the right direction?
Attend this new masterclass to learn what you can do to be better at shaping consumer behaviours now. Including:

    • Learn what the three individual needs are you’re your company must satisfy to secure more sustainable consumer behaviours
    • Understand why these needs are so important and how to measure your effectiveness at meeting these needed
    • Consider how your organisation can satisfy these needs and build stronger relationships with your customers as a result.

Dr David Webb, Associate Professor, University of Western Australia