CHARGE - Powering Energy Brands

Conference and Awards

Istanbul, Türkiye

13th-14th October 2025

The Peninsula Hotel

Welcome to Charge EUROPE!

CHARGE Europe is the premier platform where energy intersects with branding and technology. Our goal is to empower energy companies to develop strong, trusted brands that thrive in a dynamic market. Over the course of two days, participants will gain valuable insights into the latest trends in digital transformation, customer engagement, and sustainability.

CHARGE EUROPE 2025 THEME:
Staying Consistent in Uncertain Times

Geopolitics, climate change, market shifts, and digital disruption are reshaping the energy landscape.

Should brands stick to consistent messaging or adapt to stay relevant? Too much rigidity risks losing touch, too much change risks losing trust. 

Join us as we explore how energy brands balance clarity, adaptability, values, and relevance in a changing world.

See charge in action!

CHARGE 2025: Experience at THE PENINSULA HOTEL

CHARGE is pleased to announce that this year’s CHARGE Conference will take place in Istanbul, Türkiye , in collaboration with SOCAR.

Located at the crossroads of continents and energy markets, Istanbul provides a fitting backdrop for global energy dialogue. Our partnership with SOCAR supports CHARGE’s mission to bring together stakeholders from across the energy sector to explore the evolving role of brand, communication, and strategy in a rapidly transforming industry.

2025 SPEAKERS

Meet some of the top executive speakers who spoke in Istanbul 2025!

Mikayil Yusifov

Chief Communications and Government Relations Officer
SOCAR Türkiye

Catarina Barradas

Head of Global Brand
EDP

Elchin Ibadov

CEO
SOCAR Türkiye

 

Maria Clara Cardona Machado

Global Head of Employer Branding
Equinor

Elena Cabrero

CMO
Moeve

2025 Partners

Why you should attend Charge Europe?

Brand Differentiation

Discover strategies to set your energy brand apart in a competitive market by leveraging the latest industry trends and consumer expectations.

Networking Opportunities

Engage with industry leaders, innovators, and peers to build valuable partnerships and collaborations that drive growth and innovation in the energy sector.

Cutting-Edge Knowledge

Attend expert-led sessions on digital transformation, customer-centric strategies, and ESG practices, all tailored to the evolving energy landscape.

Strategic Insights

Gain insights from case studies and success stories that illustrate how leading energy brands are overcoming challenges and capitalizing on opportunities during the energy transition.

Innovation in Energy

Delve into the future of energy with a focus on eMobility, renewable energy, and sustainability, positioning your company at the forefront of industry advancements.

charge awards 2025

At CHARGE Europe, we believe in celebrating excellence and driving progress within the energy sector. That’s why we’re proud to present the CHARGE Awards, a prestigious recognition of the most outstanding achievements in energy branding and innovation.

 

DOWNLOADABLE RESOURCES

Grab your copy of the:

''Exceptional. At other energy conferences, basically, you already know most of the topics. Here, it’s new because it is bringing together these two aspects. It’s a unique conference. I think there is no other conference that covers the topic of branding, marketing and energy.''
Dr. Thomas Hillig
THEnergy
''It's been fantastic. Incredibly insightful and getting to speak to so many different people from a really interesting mix of companies. All specifically focused on branding and that's kind of it's a it's a dream to have so many people with a focus on what you do in your place.''
Mitchell K. Cooper
Siegel+Gale

Contact the team

Dr. Fridrik Larsen

Founder

Natalie Bacon

Content Director

Megan Spencer

Marketing Manager

Loudon Cito

      VP Partnerships