5 Tracks, 4 Interactive Workshops, 3 Keynotes,
Awards Ceremony, Academic Symposium & Networking Excursion
CHARGE 2020 tracks
A better world through marketing
The push for renewables is coming. But the communication can often become confusing. The discussion will focus on how marketing and communication can achieve great results for sustainability.
The key to a strong brand is an effective and a memorable story. People connect to stories and they are willing to tell the story to other people. Learn how to make your brand become a salient construct that connects to strong emotions.
During a keynote, you will hear about sustainable business and what best practices aid energy brands in meeting the triple bottom line.
Awards finalist acknowledged and
Finalists for the CHARGE Awards and contenders for the title of the World’s Best Energy Brands will be introduced to the audience. This will be followed, on Tuesday, with a session with the winners. The discussions will be moderated on stage but the questions are asked by the audience
Branding and comms takeaways form energy and other sectors
Best practices and key learnings on how brands in other sectors are communicating and raising the bar in customer service. Take a journey with us outside the energy box for ideas and inspiration.
Solutions from the 100% sustainable country
Learn how Iceland has become a global leader in terms of renewable energy and get key takeaways in harnessing sustainable resources.
This decade will be see changes in how the global transport system is powered. Take a peak 10 years ahead and see what the future holds and what is possible for maritime, land and air transport.
Prepare for being amazed in the crazed onstage fanfare – mezmerised, hypnotized and surprised. Both dramatic and ecstatic – the POW! session will be something you would not see at the run of the mill energy event.
The fight for talent
The best brands attract the best people. There is a talent war going on and your brand is both your defense and offense tactic. Brands are not only to help consumers decide between different service offerings but help talent to choose their career path.
Special break-out sessions
Following a quick survey, we will go into engagement and knowledge top-up. The audience will be devided into 6 workgroups that will dive deeper into a subjects catered to their interest. After 50 minutes , the groups will get a new topic to explore. Examples of subjects are…
Harpa conference centre
Harpa is one of Reykjavik‘s greatest and distinguished landmarks. It is a cultural and social centre in the heart of the city and features stunning views of the surrounding mountains and the North Atlantic Ocean. Harpa is an enchanting destination for intrigued travellers and its grand-scale award-winning architecture has attracted 4 million guests since its opening on May 4, 2011.