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How to Determine If a Green Marketing Strategy Is Right for Your Brand

Growing demand for environmental responsibility has made sustainability an integral component of doing business. This is especially true at one of the major sources, energy production. This has prompted many companies to implement sustainability in their building blocks and to communicate with consumers through green marketing strategies. In order to implement a green marketing strategy, […]

Equinor’s Shift Towards a Sustainability Branding Strategy

One of many art sculptures in Reykjavik

Sustainability branding is becoming more and more prominent all around us, no matter the industry. The energy market is no exception. It’s undergoing the largest transition since its origin, causing the future of an energy company being determined by its ability to adapt.

From a Boring Utility to an Enabler of Amazing Things

Trou Wrigley form BEST Energy on stage at CHARGE

Distinctive communication, effective segmentation, customer satisfaction, positive customer experience and a well rounded, differentiated brand have all become critical components to the modern utility. The product is no longer a means to an end. It is an experience and the consumer will be affected by the quality of that experience. Consequently, utilities now need to […]

Radical changes ahead for Energy Brands

Technology is changing the way brands communicate and interact with customers. But technology needs to be appealing and easy to interact with. Renewable energy is moving from being a point of difference has become a point of parity. What are the principles that brand practitioners should keep in mind for their brands to stay relevant […]

Challenges of a decentralised energy market

The energy industry is changing faster now than it has ever before. These changes can in many cases be traced to the focus on renewable energy sources and energy decentralisation. With pressure from lawmakers, energy companies have been changing their energy mix to increase the use of renewable or sustainable energy sources. Renewable energy branding has […]

Gain insights and earn customer engagement

Energy company branding is pretty simple at the core. The World’s Best Energy Brands have it in common to be able to identify segments in the market. The best brands offer their target groups specific offerings and give them tailor-made marketing message that gives the impression of a coherent brand-voice. Despite advances in technology – the core […]

Energy brands and strategic vision

  Retail energy strategy is about finding the right positioning and implementing it. Energy company branding is not simple for energy providers, positioning on the market requires a deep knowledge of how energy consumers behave and how the market can be disrupted. For incumbent utilities, this can be a difficult task since consumers have an […]

Making sustainable energy relatable

At CHARGE, we try to bring to the table the best practices in Energy Branding and give a glimpse at what the best energy companies in the world are doing in terms of customer engagement and making their products and services more tangible by relating to the customer on human terms. A part of the […]

Dates for CHARGE 2018 announced!

The 3rd CHARGE Energy Branding conference will take place in Reykjavik, Iceland – in September 2018. The Harpa Conference hall has been booked for the 24th and 25th of September. Save the dates and make sure to make most of the trip to Iceland and arrive on Saturday 22nd of September. Use the weekend for […]