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CHARGE Energy Branding Week North America

Introducing a diverse and pioneering agenda…

A pioneering agenda that challenges energy executives to THINK differently and ultimately DO differently to optimize their brand, business, and ability to deliver on the sustainable energy transition.

NOTE: Session timings and speakers are liable to change and are entirely at the conference organisers discretion.

Opportunities to speak or sponsor remain but are limited. Please contact andrew@charge.events for further information.

Monday 3/22 - All timings are in US Central

From 09:00
To 09:10

Opening Remarks for CHARGE Energy Branding Week North America

Meet your hosts, Kerr & Fridrik as they reveal the idea behind CHARGE, and explore our learnings developing a new platform for knowledge, networking and best practice for global energy brands!
Then we’ll give you some top tips for making the most out of the event and give you a full preview of the very best content on offer this week!
Thanks for joining us for CHARGE Energy Branding Week North America (March 22-26) – it’s going to be a blast!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding

From 09:10
To 09:30

KEYNOTE: Mari McClure, President & CEO, Green Mountain Power

Explore how company identity and culture drives external branding success, and critically examine the mindset required to full leverage your brand’s impact, whether you’re paying attention to it directly or not!

Green Mountain Power is an energy transformation company providing power and innovative products and services to three-quarters of Vermont. They were the first utility in the world to earn B Corp certification, meeting rigorous social, environmental and accountability standards for customers.

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Mari McClure, President & CEO, Green Mountain Power

From 09:30
To 09:50

Branding from the Boardroom; experiences from Australia & the US

Andy is an award-winning business leader who has spent over 40 years transforming and repositioning organizations by focusing on advanced technology and execution.

His former executive roles include president and chief executive officer of PG&E; co-founder and senior advisor of Earthrise Inc.; chief executive officer, managing director and advisor for AGL Energy and chief operating officer and executive vice president of AES Corporation.

Recognitions and awards include: Business Leader of the Year’ (Climate Alliance); ‘Corporate Power List’ (Australian Financial Review); ‘CEO of The Year’ (S&P Platts Global Energy Awards); One of Australia’s ‘Low Carbon Heroes’ (350.org)

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Andrew Vesey, (former) President & CEO, Pacific Gas & Electric, and AGL Energy (Australia)

From 09:55
To 10:15

NETWORKING BREAK

Available to PROFESSIONAL ticket holders only, join us for a bonus networking event to meet new peers, make connections and discuss major industry challenges with likeminded executives.

From 10:20
To 11:05

Rethink energy brands to supercharge growth

A strong brand identity is critical to business success. In the opening session of CHARGE Energy Branding Week, discover what it takes to forge a powerful energy brand identity. A brand that begins in the boardroom drives decision-making and resonates with your customer base, with exclusive examples from across the North American, European and AU/NZ markets.

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Philip Guiliano, Partner, BrandActive

Kristin Carlson, VP Strategy & External Relations, Green Mountain Power

Cable Daniel-Dreyfus, Head of Marketing, Rhythm

Tim Cunningham, Senior Partner, Lippincott

From 11:10
To 11:30

Bioinspired brand building for the sustainable transition

Open your mind to explore how powerful brand strategies and consumer experiences are influenced and inspired by the natural world.

Colin Mangham, Bioinspired Brand Builder/ CMO & CRO, Morpho Energy

From 11:30
To 14:00

BREAK

Available to PROFESSIONAL ticket holders only, join us for a bonus networking event to meet new peers, make connections and discuss major industry challenges with likeminded executives.

From 14:00
To 14:45

WORKSHOP: Drive better business outcomes and save on budget through marketing and operations efficiency gains

In this exclusive workshop from rebranding leaders BrandActive, learn how marketing leaders globally boost efficiency to save money, maximize impact and strengthen business performance.

  • Explore how to efficiently and cost-effectively integrate newly acquired or merged brands and companies.
  • Gain the latest industry-agnostic best practices on brand marketing operations, focussing closely on people, process, tools, and technology.
  • Discover how to holistically evaluate opportunities for improvement and efficiency gain in you and your teams day-to-day, both in and outside of marketing
  • Assess how to build a prioritized business case for change that clearly details ROI through tangible and intangible benefits.
  • Learn how to gain control of budgets that are controlled by other departments, but significantly impact your brand assets.

    *Available to BE INSPIRED & PROFESSIONAL ticket holders

Philip Guiliano, Partner, BrandActive

From 15:00
To 15:30

WORKSHOP: Benchmark brand authenticity to optimize resources with eBBI

Evaluate how the Energy Brand Benchmarking Index (eBBI), with its 1million+ datapoints, enables energy brands to transform their brand, marketing and communications strategies and facilitates comprehensive competitor benchmarking. Review case studies from the early-adopters and gain insights into the transformational strategies and growth focused brand campaigns eBBI has allowed them to create.

Dr Fridrik Larsen, Founder, LarsEn Energy Branding

From 18:00
To 19:00

VIP CHARGE Energy Branding Cocktail Event

Available to PROFESSIONAL ticket holders only, join us for a bonus networking event to meet new peers, make connections and enjoy the best entertainment CHARGE Energy Branding has to offer!

Tuesday 3/23 - All timings are in US Central

From 08:50
To 09:00

Opening Remarks, Tuesday March 23

To open the day, Kerr & Fridrik will review the previous day’s content, showcase the best insights and set the stage for another exciting day at CHARGE Energy Branding Week North America!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding

From 09:00
To 09:30

Turn data into insights that influence action.

As global energy systems develop a more comprehensive array of influential data touchpoints, hear from innovators to ensure your business is ahead of the curve. Learn to leverage optimal decision-making value from data driven CX, analytical technology by prioritizing the smooth transformation of data to insights and increases in your brand’s responsiveness.

Jesse Bryson, Senior Advisor Energy, Endeavor

Katie Sloan, Director Electrification & Customer Service Governance, Southern California Edison

Matt Duesterburg, Co-Founder & Chief Revenue Officer, OhmConnect

From 09:35
To 10:15

Harness agile platform ecosystems to empower and unleash innovation.

The energy transition will demand retailers and utilities deliver competitive, clean, smart and flexible experiences to remain successful. Branding the transformation is one thing, but to deliver value, energy companies must embrace innovation in operational infrastructure: deftly opening customer opportunities while mitigating rapidly rising risks.

Innovative platform ecosystems provide offer a compelling solution; helping ESG to empower energy leaders to unlock greater customer benefits while embracing innovation and agility.

Tune in to their exclusive session to get the latest insights, and critically, review peer lessons learned.

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Mark Coyle, Chief Marketing Officer, ESG

Zac Lowder, SVP & General Manager, Inspire Clean Energy

Sean Holland, VP Operations, Just Energy

George Behr, Solutions Director, ESG

From 10:15
To 10:30

BREAK

Get up, stretch your legs, hit our virtual Exhibit Hall or make a new connection in our powerful 1:1 networking suite! See you back for the next session shortly!

From 10:30
To 10:50

A vision for tracking vendor reputation and behaviour in retail energy…

To introduce the Brand Pledge, Jason & Zac share their proposed vision for monitoring and managing vendor behaviour. Delivering a viable framework that tracks excellence means thinking outside of the box, but it also means drawing on invaluable lessons learned at tracking reputation and behaviour in a dynamic and constantly shifting market.

They’ll discuss their thoughts on a performance reporting framework as a possible foundation the retail/utility brand pledge can build on.  

Jason Beck, VP Sales, Enerex

Zac Lowder, SVP & General Manager, Inspire Clean Energy

From 10:50
To 11:00

BREAK

Get up, stretch your legs, hit our virtual Exhibit Hall or make a new connection in our powerful 1:1 networking suite! See you back for the next session shortly!

From 11:00
To 11:45

Join the CHARGE Brand Pledge of CX Excellence! Part 1 – What does 5 STAR service mean?

Delivering excellent customer service, experiences, and consumer protections are critical for retailers and utilities. What’s more, they’re essential for establishing strong brand identities that resonate with consumers and are vital to reducing churn. So why is it so difficult for retailers to differentiate excellence from normality? 

That’s why, in a new forward-thinking session exclusive to CHARGE Energy Branding Week, we’re excited to announce a new panel that’ll evaluate a pathway to defining, measuring and awarding true excellence in energy retail. 

In this first session, we will explore:

  • What do 5 STAR services, experiences and protections look like in energy? What should be the criteria for excellence? And how often do we need to prove it? 
  • How would retailers look to measure and benchmark their progress towards excellent brand health and consumer satisfaction? 
  • Are existing tools (NPS, JD Power Surveys, Google Reviews etc.) powerful enough to prove excellence?

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Young Kim, Principal, Retail Fraud Consortium

Michelle Pierce, VP Marketing & Communications, Gas South

Wayne Burke, Co-Founder & CEO, Link Energy

From 11:50
To 12:10

Join the CHARGE Brand Pledge of CX Excellence! Part 2 – What about authentic metrics?

Join new forward-thinking session exclusive to CHARGE Energy Branding Week, we’re excited to announce a new panel that’ll evaluate a pathway to defining, measuring and awarding true excellence in energy retail. This session will be interactive, Zoom-based and a chance for you to have your say!

In the second session, we will focus on:

  • Is an external body required to collate and verify the authenticity of the submitted data? If so, how might they do so? 
  • If retailers are to submit data to a 3rd party, what data, metrics and KPIs are they willing to make available? 

This session will use a Zoom meeting embedded into the Pheedloop viewing system, where we will divide the attendees into small groups with our speakers as moderators and a chance for you to have your say and share your ideas. You will not need to download any further programs in order to access the session.

Young Kim, Principal, Retail Fraud Consortium

Michelle Pierce, VP Marketing & Communications, Gas South

Wayne Burke, Co-Founder & CEO, Link Energy

From 12:15
To 12:45

Join the CHARGE Brand Pledge of CX Excellence! Part 3 – Where do we go from here?

Join new forward-thinking session exclusive to CHARGE Energy Branding Week, we’re excited to announce a new panel that’ll evaluate a pathway to defining, measuring and awarding true excellence in energy retail. This session will be interactive, Zoom-based and a chance for you to have your say!

 

In the final session, the panel will evaluate:

 

  • BREAKOUT FINDINGS: If retailers are to submit data to a 3rd party, what data, metrics and KPIs are they willing to make available? And who would they trust to authenticate and verify?
  • To be effective, a badge of excellence needs to resonate with consumers. What can we learn from other B2C markets and their badging/certification systems? 

Young Kim, Principal, Retail Fraud Consortium

Michelle Pierce, VP Marketing & Communications, Gas South

Wayne Burke, Co-Founder & CEO, Link Energy

From 12:45
To 14:00

BREAK

Get up, stretch your legs, hit our virtual Exhibit Hall or make a new connection in our powerful 1:1 networking suite! See you back for the next session shortly!

From 14:00
To 14:30

Join TEPA to explore the changing role for brokers in the energy transition.

As vital boots on the ground, the role for brokers will evolve as the we seek to deliver the energy transition. This opens up important questions; namely, will incentives need to change to support the mass uptake of clean/sustainable products, and how will brokers need to adapt to rising standards and expectations for consumer service? All this, plus an examination of what stands excellent brokers above the rest will be on the table as we discuss the future for this critical channel.

Shannon McGriff, Executive Director, The Energy Professionals Association (TEPA)

Sara Schwandt, Managing Director, Genie Solar / Diversegy

Andrew Barth, Partner & Co-Founder, CSD Energy Advisors

David Roylance, Principal, Prism Energy Solutions

From 15:00
To 15:45

WORKSHOP: The future of energy retail

  • How can utilities become truly digital to overcome emerging challenges?
  • What are the key characteristics that an incumbent must consider?
  • How can Salesforce Industries and powercloud help customers to transform?
  • What kind of benefits can customers expect to generate?
  • Voice of the customer: SachsenEnergie, the largest municipal energy utility in eastern Germany

Marco Beicht, CEO and Founder, powercloud

Kelly James, Vice President and General Manager Energy & Utilities Industries, Salesforce

Wednesday 3/24 - All timings are in US Central

From 09:00
To 09:10

Opening Remarks, Wednesday March 24

To open the day, Kerr & Fridrik will review the previous day’s content, showcase the best insights and set the stage for another exciting day at CHARGE Energy Branding Week North America!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding

From 09:25
To 09:40

KEYNOTE: Michael Lee, Chief Executive Officer, Octopus Energy US

In an exclusive conversation with CHARGE, Michael will explore how they’ve made technology and trust a central part of both their brand and value proposition to consumers.

Starting in Texas, Octopus Energy US, as the new business will be known, is targeting 25 million US energy accounts on its technology platform by 2027. They will make up a quarter of the business’s global target of 100 million energy accounts in the same time frame.

The renewable energy supplier is the UK’s fastest growing private company, having gained 1.7 million customers since launching four years ago. In April 2020, Octopus became the country’s latest tech ‘unicorn’, valued at close to $2 billion after Australia’s leading energy company Origin Energy acquired a 20 percent stake for nearly $400 million.

At the heart of Octopus’s success is Kraken, its proprietary cloud-based energy technology (EnTech) platform. The scalable platform provides industry leading operational efficiency and outstanding service quality. But most importantly, Kraken is designed to drive the smart grid, giving customers access to cheaper electricity when renewable energy is abundant. The new partnership with Evolve Energy will enable the company to bring this innovation to the US, speeding up the country’s transition to a cheaper, greener energy system.

Michael Lee, Chief Executive Officer, Octopus Energy

From 09:40
To 10:00

NETWORKING BREAK

Available to PROFESSIONAL ticket holders only, join us for a bonus networking event to meet new peers, make connections and discuss major industry challenges with likeminded executives.

From 10:00
To 10:20

Building authentic relationships to enable Low to Middle Income (LMI) community solar

Explore how WeSolar builds authentic relationships with Low to Middle Income (LMI) groups to establish and enable the viability of critical community solar projects.

WeSolar’s mission is to bring under-resourced communities’ affordable access to local community solar and to assist commercial properties with energy efficiency. WeSolar launched in Baltimore and will expand to other cities in the future. Through WeSolar, electricity consumers can purchase shared solar from a local project without having to install any equipment in their homes. In turn, residents save hundreds on their electricity bills. In Maryland, lawmakers passed legislation that states 50 percent of its electricity must come from renewable energy sources by 2030. The CEO, Kristal Hansley, and her team are disrupters who advocate that communities of color and low-income communities be included in this shift and have a healthy environment in the future

Kristal Hansley, Founder & CEO, WeSolar

From 10:20
To 10:35

Get to know powercloud, the fastest growing cloud SaaS billing system in the energy industry

powercloud facilitates the development of innovative energy utility brands and green energy products, and helps existing suppliers, grid and metering point operators (very soon), as well as municipal utilities to get ready for the IT and customer requirements of tomorrow. Alongside EnBW, E.ON, Q CELLS, EWE, EWII and SachsenEnergie, powercloud’s customers include a large number of utilities and independent energy providers with a growing customer focus on the U.S., Central and Northern Europe and Australia.

Simon Orosz, Chief Sales Officer International, powercloud

From 10:40
To 11:00

Authentic Innovation for Utilities - Do it, Iterate and Tell the Story!

  • Explore how Green Mountain Power brings together innovation and storytelling to ensure key programs have maximum impact and learning potential!
  • Discuss how utilities hold themselves back, by building silos between innovation, technology and marcomms.
  • Review lessons learned as GMP has adopted more agile workflows to innovate at speed, empower innovation and influence consumer habits/attitudes as part of the sustainable energy transition.

Kristin Carslon, VP Strategy & External Relations, Green Mountain Power

Josh Castonguay, VP & Chief Innovation Officer, Green Mountain Power

From 11:00
To 11:15

KEYNOTE: Francesco Venturini, Chief Executive Officer, Enel X

  • Explore the major barriers towards faster delivery of the sustainable energy transition.
  • Learn how the Enel X brand/technology approach offers hope for overcoming those challenges.
  • Brand strategy, storytelling and reputation will be critical for transforming consumer, stakeholder and policy attitudes to the energy transition. So, what has Enel X learned so far, both in the US & Europe about communicating its technology proposition to ensure it resonates? Particularly when talking about energy as a “service”, and not just as a commodity?

Francesco Venturini, Chief Executive Officer, Enel X

From 11:20
To 11:30

Building a Data Driven Brand - Using Tech to Align Your Customer and Market Strategies

How retailers can utilize technology to segment their target end-users in varying markets and devise supporting data-driven branding, education, and customer confidence.

Aileen Currier, Director Market Strategy, EC Infosystems

Andreya Shaak, Director of Product, EC Infosystems

From 11:30
To 11:40

Expanding Your Energy Business Through the Power of Story Branding.

Most Energy Suppliers struggle to acquire new customers with the same old marketing messages, imagery, and tone. This can be a cold and impersonal approach that can lead to higher churn rates, little or no referrals, and a poor customer experience. But there’s an easier and more compelling way to market your brand with empathy, trust, and building stronger relationships for long term growth. In this short presentation, you’ll discover:

  • How to turn marketing ‘noise’ into clarity in your messaging
  • Why shifting the spotlight from your brand, to your customers’ needs is the key to growing your book? 
  • The 7 step essential Story Brand formula and how it works
  • Example Story Branding and results

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Michael Parrella, CEO, POWWR

From 11:50
To 14:00

BREAK

Get up, stretch your legs, hit our virtual Exhibit Hall or make a new connection in our powerful 1:1 networking suite! See you back for the next session shortly!

From 14:00
To 14:30

WORKSHOP: Optimize revenue with the JuleSmart energy trading platform

Get an exclusive lowdown on the JuleSmart Energy Trading Platform, a disruptive energy trading ecosystem that expands revenue opportunities whilst building customer loyalty and optimizing consumer acquisition.

What’s more, you’ll hear from a major retail energy supplier as they explain how they’ve worked with Jules Energy to enhance the end-to-end experience and, automate hedging on critical energy positions and even use JuleSmart as acritical risk management and customer success tool. 

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Steve Alexander, Business Development Manager, Jules Energy

Rob Luke, Head of Renewable Origination, SmartestEnergy (UK)

*ON DEMAND

View from New Zealand; Leverage strong tech-enabled brands to disrupt established markets

The global energy industry is rapidly diversifying and getting more complex. As such, without a strong brand, retailers will be unable to compete for customers domestically or carve a stake in new markets. In a exclusive presentation, explore the strides Electric Kiwi has made by building and deploying strong brand building best practices to influence stakeholder behaviour in a competitive energy market.

Luke Blincoe, CEO, Electric Kiwi

Thursday 3/25 - All timings are in US Central

From 09:00
To 09:10

Opening Remarks, Thursday March 25

To open the day, Kerr & Fridrik will review the previous day’s content, showcase the best insights and set the stage for another exciting day at CHARGE Energy Branding Week North America!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding

From 09:10
To 09:30

Leverage brand purpose to create new opportunities

Brand purpose can be a simple mission statement on a website, or it can be the driving force behind all your entire marketing, communications, business development and growth strategy. But defining and then leveraging purpose across major global brands can be challenging, and full of pitfalls as much as opportunities.


That’s why, Rahul Malhotra will share his experience  on this subject, incorporating learnings from a highly successful internal transformation program that he designed and leads within Shell worldwide.

Rahul Malhotra, Head of Brand Strategy & Stewardship, Shell

From 09:35
To 09:55

FIRESIDE CHAT: Stephen Fitzpatrick, Founder & Group CEO, OVO Energy

An exclusive chat with Stephen Fitzpatrick, Founder & Group CEO of leading UK energy company OVO Energy, on how he delivers a tech enabled brand to drive up efficiency and standards for customers.

Stephen Fitzpatrick, Founder & Group CEO, OVO Energy

From 10:00
To 10:30

Digital empowerment and your bottom line

Consumer attitudes are increasingly shaped by non-energy experiences, especially those that are digital. As a result, consumers expect far greater agency and control than ever before, and energy markets have been racing to catch up. What tangible value is digital empowerment driving for your business? Furthermore, what level of control and transparency is meaningful enough to strengthen a brand?

Ryan Nash, VP Brand Marketing, Endeavor

Cara Bergendahl, SVO Marketing & Communications, Ochsner Health Systems

Renu Mevasse, Strategy & Innovation Consultant, The Clorox Company

Robert Matthews (fmr) Chief Brand Manager Xbox, Microsoft

From 10:30
To 11:00

BREAK

Get up, stretch your legs, hit our virtual Exhibit Hall or make a new connection in our powerful 1:1 networking suite! See you back for the next session shortly!

From 11:00
To 11:45

Fine-tune operation and marketing efficiency in fast moving energy markets

Continuous improvement and an eye towards cutting inefficiency will be essential to optimizing your business, but how confident are you in the technologies and processes at your disposal?

In a new session, examine perspectives from major retailers as they assess the value and utility of the latest tools available for increasing operations efficiency, streamlining processes, eliminating waste and optimizing marketing returns.

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Ananda Goswami, Chief Revenue Officer, EC Infosystems

Shannon Binns, Manager of Residential Operations, CSM, Think Energy by ENGIE

Jennifer Moore, VP Client Services, Agility CIS

Vincent Palmieri, Managing Director, SOURCE Power Company

Mohsin Hassan, President & COO, Sunrise Energy

From 12:00
To 12:20

Brand equity & Ørsted – Lessons learned in EU and US offshore wind

Explore the Ørsted story in North America, learn how they’re leveraging brand strategy to redefine proactive renewable companies, strengthen support for the sustainable energy transition and deliver value for their major stakeholders in challenging markets. 

Erin Jones, Deputy Head of Public Affairs, Corporate Communications & Sustainability, Ørsted Offshore North America

From 12:20
To 12:30

Excelergy: Getting your Operations (and Clients) into Happy Flow!

Business process automation creates ‘Happy Flow’ for you and your customers, but what is Happy Flow, and why does it matter to you? Explore the concept and Excelergy’s innovations in digital energy retail pricing and billing platforms to find out! 

*Available to BE INSPIRED & PROFESSIONAL ticket holders

Speaker to be confirmed, Excelergy

From 12:35
To 13:00

Bridging the gap between America and electric vehicles.

Mass adoption of electric vehicles is just a matter of time, yet a tendency to localize large infrastructure projects in the US means near-term uptake will be patchy and slow. However, it pays to learn from early adopters who are already finding success in building products to cater to growing EV sales globally and ensure you’re ready to move before your competitors.

Lawrence Jones, VP International Programs, Edison Electric Institute

Brita Formato, Managing Director Transportation Electrification, Duke Energy

Chuck Caisley, Chief Customer Officer, Evergy

From 13:00
To 14:00

BREAK

Get up, stretch your legs, hit our virtual Exhibit Hall or make a new connection in our powerful 1:1 networking suite! See you back for the next session shortly!

From 14:00
To 14:30

Meet the newbies – a rundown on tech-driven challenger brands

The generation technology needed to deliver the sustainable energy transition exists, but grid infrastructure and consumers are being held-back by inflexible infrastructure and experiences. See who’s leading the drive for change, and meet the brands innovating for a digitalized, agile and more empowering energy future.

 

What’s more, we’ll explore how modern energy brands leverage smart-tech and digital platforms to empower both consumers and retailers. We’ll examine how this increases authenticity, creates new value and forges the foundations on which we can transform consumer energy habits for the better.

Janine Finnell, Executive Director, Leaders in Energy

Michael Lee, Chief Executive Officer, Octopus Energy US

Marzia Zafar, Head of Customer Strategy & Policy, Kaluza

PJ Popovic, Chief Executive Officer, Rhythm

Luke Blincoe, Chief Executive Officer, Electric Kiwi

*ON DEMAND

Why are brands important? Building valuable brands in energy monopolies

How do the concepts and benefits of good branding apply when companies are at the head of a monopoly, especially when they have no competitors like a Utility or a Transmission System Operator?

 

To find out, in a CHARGE exclusive, we spoke to major European players from Finland. In this panel, you’ll hear from government policy makers, Fortum (a state-owned energy company) and TSO customer, and the CEO of the Finnish TSO meet to discuss the benefits they’ve seen from developing a brand-centric approach to monopoly energy companies.

 

TALKING POINTS

  • Discuss how stakeholders define the brand and reputation of a monopoly TSO. What are the most important properties?
  • Discuss the critical lessons learned that Fingrid and their key stakeholders have gained by having a brand-centric TSO. As Jukka says, you “must develop your brand when you are a transmission operator. If you behave and if you have a good track record, then stakeholders can trust you as a brand”. So, what are the benefits?
  • Evaluate the new value that Fingrid’s branding and reputation orientation have created for each stakeholder especially as trust, social responsibility, and an increase in customer service standards.

Understand how good branding and communication strategies between stakeholders and customers has allowed their business to adapt more rapidly to challenges and more easily embrace innovation. A brand is essentially a promise. Why should it be anything different in monopolistic industries

Jukka Ruusunen, CEO, Fingrid

Simo Nurmi, Head of Finnish Energy Regulator, Energiavirato

Simon-Erik Ollus, VP Trading & Asset Optimization, Fortum

Riku Huttenen, Director General, Ministry of Economic Affairs (Finland)

From 17:00
To 18:00

VIP CHARGE Energy Branding Networking Event

Available to PROFESSIONAL ticket holders only, join us for a bonus networking event to meet new peers, make connections and enjoy the best entertainment CHARGE Energy Branding has to offer!

Friday 3/26

From 09:00
To 09:10

Opening Remarks, Friday March 26

To open the day, Kerr & Fridrik will review the previous day’s content, showcase the best insights and set the stage for another exciting day at CHARGE Energy Branding Week North America!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding

From 09:10
To 09:30

Phoenix Rising – How will you do different before CHARGE Energy Branding Week 2022?

This has been one of the most challenging and disruptive years in recent memory, but the presentations from the past two days have given us hope that the energy industry can seize the moment to finally deliver the sustainable energy transition.

Take the time to reflect on your learnings, takeaways and best practices and set yourself an aspirational goal for this time next year.

Think carefully… because we will be checking up on you!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding

From 09:30
To 10:00

NETWORKING BREAK

Available to PROFESSIONAL ticket holders only, join us for a bonus networking event to meet new peers, make connections and discuss major industry challenges with likeminded executives.

From 10:00
To 11:30

BONUS Session to be revealed!

CHARGE Energy Branding has gone ALL IN to ensure we’ve assembled the very best line up of diverse speakers and perspectives, but we’ll have one more surprise in store for you to wrap up the week!

 

Stay tuned for exciting updates! 😊

Shhhhhhh… it’s a secret….!!!

From 11:30
To 12:00

CLOSING Remarks

Join us to close CHARGE Energy Branding Week, reflect on the best content and insights and award the best reviewed session of the whole event!

 

We’ll look forward to meeting again, in person, at CHARGE Energy Branding Reykjavik (Oct11-12) or CHARGE Energy Branding North America in 2022!

Kerr Jeferies, Conference Producer, CHARGE Energy Branding

Dr Fridrik Larsen, Founder, CHARGE Energy Branding