CHARGE - Powering Energy Brands

Conference and Awards

Florence, italy

19 - 20 OCTOBER 2026

BAKER HUGHES FLORENCE LEARNING CENTER

Welcome to CHARGE Europe 2026

Guiding energy brands through AI

AI is reshaping communication with faster content, automated responses, and dynamic interactions. For energy brands, the challenge is staying relevant without becoming generic, and personalizing experiences without eroding trust. Efficiency is tempting, but brand value comes from clarity, consistency, and emotional connection.

This year’s agenda will focus on how the context for energy brands in changing and what that means in practice. Sessions will be grounded in real world experience, giving attendees practical insight to take back into their organizations

CHARGE 2026: Experience florence

Set in the heart of Florence, CHARGE brings the global energy conversation to a city known for ideas, creativity, and renewal.

Away from everyday business pressures, Florence offers a calm, inspiring setting that encourages open dialogue, fresh thinking, and meaningful connection making it an ideal place for leaders to step back, share perspectives, and shape what’s next for energy.

See charge in action!

2026 SPEAKERS

Mikayil Yusifov

Chief Communications and Government Relations Officer
SOCAR Türkiye

Antonio Cammisecra

CEO
ContourGlobal

Will Bosanko

CEO, Europe & UK

Elisabeth Gathe

Global Brand Lead, Group Communications & Marketing
Statkraft

2026 Partners

charge awards 2026

At CHARGE Europe, we believe in celebrating excellence and driving progress within the energy sector. That’s why we’re proud to present the CHARGE Awards, a prestigious recognition of the most outstanding achievements in energy branding and innovation.

DOWNLOADABLE RESOURCES

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''Exceptional. At other energy conferences, basically, you already know most of the topics. Here, it’s new because it is bringing together these two aspects. It’s a unique conference. I think there is no other conference that covers the topic of branding, marketing and energy.''

Dr. Thomas Hillig

THEnergy

''It's been fantastic. Incredibly insightful and getting to speak to so many different people from a really interesting mix of companies. All specifically focused on branding and that's kind of it's a it's a dream to have so many people with a focus on what you do in your place.''

Mitchell K. Cooper

Siegel+Gale

Contact the team

Dr. Fridrik Larsen

Founder

Natalie Bacon

Content Director

Megan Spencer

Marketing Manager

Filip Karkalasev

Commerical Director