CHARGE - Powering Energy Brands

February 26 - 27 2026

Grid Rooms, CPS Energy Headquarters, 500 McCullough Avenue, San Antonio

North America

SEE CHARGE IN ACTION!

CHARGE NORTH AMERICA 2026
From uncertainty to clarity: Turning brand strength into business value

February 26–27, 2026 | San Antonio, Texas

The North American “new energy era” is challenged by regulatory shifts, subsidy imbalances, political polarization, and misinformation. This year’s CHARGE theme explores how energy brands can measure and strengthen their position amid uncertainty. By translating brand into the language of CEOs and CFOs, showing it as both a strategic asset to invest in and a risk to manage, we make a compelling case for investment.
 

Join us for two days of bold conversation, fresh insight, and powerful connections at CHARGE North America

 

 

2026 SPEAKERS

Jeff Hahn

Principal

  Hahn

Natasha Crowe

VP, Head of Marketing & Comms, North America
Octopus

Tom Weirich

Head of Marketing & Stakeholder Relations
EDP Renewables

Rudy D. Garza

President & CEO
CPS Energy

2026 Partners

charge awards 2026

At CHARGE North America, we believe in celebrating excellence and driving progress within the energy sector. That’s why we’re proud to present the CHARGE Awards, a prestigious recognition of the most outstanding achievements in energy branding and innovation.

 

Why you should attend Charge North America 2026?

Increased Brand Visibility

Showcase your brand to a targeted audience of industry leaders, including Chief Marketing Officers, Chief Technology Officers, and other key decision-makers.

Strategic Influence

Play a crucial role in shaping the future of energy branding and technology through strategic involvement in our event.

Exclusive Networking Opportunities

Connect with top professionals and decision-makers in the energy and utility sectors, fostering valuable relationships and collaborations.

Global Exposure

Position your brand on a global stage, gaining recognition and credibility in an international forum.

Market Insights

Gain valuable insights into emerging market trends and consumer behavior, helping you stay ahead in the industry.

Experiences in 2026

Alongside insightful keynotes and thought-provoking discussions, you’ll have the chance to expand your network, build new partnerships, and engage with peers who are shaping the future of the energy sector.

The CHARGE Awards will also return in 2026, recognizing companies and individuals who are driving progress and setting new standards across the industry.

Final details of the program will be announced soon. Stay tuned for more updates on sessions, speakers, and experiences designed to make CHARGE 2026 an unforgettable gathering.

WHY CPS Energy?

Strategic Location: San Antonio serves as a vital nexus between Texas’s major energy corridors, enabling collaboration across utilities, renewables, and technology sectors.

Energy Hub: As the largest municipally owned electric and gas utility in the U.S., CPS Energy plays a central role in driving innovation and resilience within Texas’s energy ecosystem.

Centre for Innovation: The city is advancing in sustainable energy initiatives

Community Leadership: With a customer-first and community-owned model, CPS Energy exemplifies how public utilities can lead the way in equitable, reliable, and future-focused energy transformation.

I enjoyed spending time at CHARGE. The discussions were insightful and it was great to meet up with friends from the industry, and make some new ones.
James Smith
APG&E

Contact the team

Dr. Fridrik Larsen

Founder

Natalie Bacon

Content Director

Megan Spencer

Marketing Manager

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