New Episode: Building a Distinctive B2B Energy Brand with Roland Punt
In this episode, Roland Punt, Head of Marketing at Sympower, discusses the strategies B2B energy companies can use to build strong, distinctive brands while addressing the challenges associated with demand-side flexibility. Sympower, a key player in Europe’s flexibility services market, helps stabilize electricity grids and empowers businesses, renewable energy producers, battery owners, and other energy stakeholders to earn revenue by participating in balancing and energy markets. Roland shares how Sympower’s innovative approach is shaping the energy industry and how other companies can develop impactful brands in this fast-paced sector.
Key topics covered include:
– Sympower’s Origins: Roland talks about how Sympower was founded and the importance of demand-side flexibility for grid stability and renewable energy production.
– Unique Business Model: Why Sympower’s “We pay our customers” approach stands out and how it is making an impact.
– Overcoming Myths: Roland explains how Sympower is tackling misconceptions about demand-side flexibility, including the company’s creative “Demand Response for Kids” initiative.
– Building a Strong B2B Brand: Roland offers insights into the unique challenges of creating a B2B energy brand and the transition from startup to scale-up, along with the role of sustainability messaging in energy.
– Authenticity in Sustainability: How to avoid greenwashing while promoting sustainability and the importance of thought leadership in developing a credible brand.
– The Future of Energy Branding: Roland shares his thoughts on how social media and emerging trends will influence B2B branding in the energy sector.
Available on your preferred platform:
Spotify: https://open.spotify.com/episode/2eu7EKuDObmcLSKqfVKXbV
YouTube: https://www.youtube.com/watch?v=Z07qheM2WQI&list=PLOpUwuNYZ_NGkze3_nhzCGRdMCpR0-nH7&index=3
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