Charging the Energy Brand

News and insights about branding, innovation
and sustainability within the energy space

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Articles

CHARGE Interview

Kevin McMinn, Chief Operating Officer at Spark Energy (4 min read) Kevin McMinn joined Spark Energy, a gas and electricity retailer from Houston, Texas, in March of 2020. Having started his

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Articles

CHARGE Interview

Mary Powell, former CEO at Green Mountain Power (2 min read) Mary Powell, voted in 2019 as the best utility executive in the United States, has led Green Mountain Power for

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Articles

CHARGE Interview

Magnus Hall, President, and CEO of Vattenfall (2 min read) Magnus Hall has been at the helm of Vattenfall, one of Europe’s leading energy companies, since 2014. Ahead of CHARGE 2020,

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Articles

CHARGE Academic Webinar Series

CHARGE ACADEMIC Webinar Series examines academic developments for energy brands Charge Energy Branding is teaming up with Enel Foundation and the University of Iceland with a Webinar Series to discuss some

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Dr. Fridrik Larsen
Articles

CHARGE 2020: LIVE AND VIRTUAL

Fridrik Larsen, CHARGE Founder and CEO. When the world’s energy companies came to Reykjavik in 2016 for the first CHARGE event, it seemed we had achieved the impossible. Some of the

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Articles

CHARGE Interview

Jukka Ruusunen, President and CEO of Fingrid. (2 min read) Ahead of CHARGE 2020 we speak to Mr Ruusunen on the benefits of branding to transmission companies, why it makes sense

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Dr. Fridrik Larsen
Articles

A Word From the Founder

I´m frequently asked to comment on what we should be doing for our brands in this time of recession. The answer is oftentimes case specific but here are some general thoughts.

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Fireside chat Applying research and knowledge in the field 103512 | CHARGE Energy Conference
Branding

Biomimicry: There’s Power in Copying Nature

Enter the world of biomimicry, innovation inspired by nature. Plants, animals, and microbes are the consummate engineers. After billions of years of evolution, failures are fossils, and the species that have best adapted and evolved are the ones that hold the secrets to survival. Not just for themselves, but for all of us as well.

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