Charging the Energy Brand

News and insights about branding, innovation
and sustainability within the energy space

Michael Boumendil | CHARGE Energy Conference
Articles

CHARGE Interview

Michael Boumendil, Founder, Sixième Son Michael Boumendil founded Sixième Son (Sixth Sound) in 1995. The agency is now the global leader in audio branding having over the years worked with AXA,

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attendees at charge
Sustainability

CHARGE philosophy? Diversity.

Fridrik Larsen, CHARGE Founder and CEO. In the current edition of our newsletter we are featuring an interview with Ryan O’Keeffe, Managing Director of BlackRock’s London office. I had met Ryan

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| CHARGE Energy Conference
Branding

CHARGE Interview

Ryan O’Keeffe, Managing Director in BlackRock’s London office, describes himself on his Twitter profile as a “communications leader, digital brand-builder, keen sportsman and nature conservationist.” His role at BlackRock includes overseeing BlackRock’s communications activities

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Picture1 6 | CHARGE Energy Conference
Articles

CHARGE Interview

Kevin McMinn, Chief Operating Officer at Spark Energy (4 min read) Kevin McMinn joined Spark Energy, a gas and electricity retailer from Houston, Texas, in March of 2020. Having started his

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MP | CHARGE Energy Conference
Articles

CHARGE Interview

Mary Powell, former CEO at Green Mountain Power (2 min read) Mary Powell, voted in 2019 as the best utility executive in the United States, has led Green Mountain Power for

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Picture1 2 | CHARGE Energy Conference
Articles

CHARGE Interview

Magnus Hall, President, and CEO of Vattenfall (2 min read) Magnus Hall has been at the helm of Vattenfall, one of Europe’s leading energy companies, since 2014. Ahead of CHARGE 2020,

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Picture1 | CHARGE Energy Conference
Articles

CHARGE Academic Webinar Series

CHARGE ACADEMIC Webinar Series examines academic developments for energy brands Charge Energy Branding is teaming up with Enel Foundation and the University of Iceland with a Webinar Series to discuss some

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Dr. Fridrik Larsen
Articles

CHARGE 2020: LIVE AND VIRTUAL

Fridrik Larsen, CHARGE Founder and CEO. When the world’s energy companies came to Reykjavik in 2016 for the first CHARGE event, it seemed we had achieved the impossible. Some of the

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Picture 1 e1590505949776 | CHARGE Energy Conference
Articles

CHARGE Interview

Jukka Ruusunen, President and CEO of Fingrid. (2 min read) Ahead of CHARGE 2020 we speak to Mr Ruusunen on the benefits of branding to transmission companies, why it makes sense

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Dr. Fridrik Larsen
Articles

A Word From the Founder

I´m frequently asked to comment on what we should be doing for our brands in this time of recession. The answer is oftentimes case specific but here are some general thoughts.

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