New Episode: Software—The Next Frontier in Energy
In this episode, we’re thrilled to feature Alice Goodman, Head of Marketing Communications at Kaluza, as part of our *Energy Game-Changer* series. Alice has been recognized as one of CHARGE’s Rising Stars in Energy, with a colleague noting, “In a company where 90+% of the staff are in tech and product development, Alice has established the importance of marketing and brand, ensuring that everyone across the business understands the value and is engaged.”
Hosted by Dr. Fridrik Larsen, this episode dives into how software is revolutionizing the energy landscape and shaping communication strategies across the industry. Key discussion points include:
– Kaluza’s Journey and Vision: As one of Kaluza’s first employees, Alice shares insights into the company’s mission and growth.
– Standing Out Among Disruptors: Alice discusses what sets Kaluza apart from other tech disruptors in energy.
– Industry Changes and Future Trends: Reflecting on the past five years, Alice provides her perspective on emerging industry trends and where further transformation is expected.
– Implications for Energy Retailers: Alice explores how software is reshaping strategies for energy providers and what this means for the future of the industry.
– Navigating Complexity: With energy’s technical depth and complex terminology, Alice reveals how Kaluza “simplifies to amplify” its message to reach broader audiences.
With a proven ability to elevate marketing and branding’s role in a technology-driven environment, Alice also discusses her strategies for fostering company-wide engagement. Lastly, she and Dr. Larsen explore how the energy industry can contribute to a more positive narrative amidst ongoing change.
Tune in to this insightful episode to learn how software is becoming the next frontier in energy. Gain expert perspectives on the strategies, trends, and narratives shaping this rapidly evolving field.
Listen now on your preferred platform:
Buzzsprout: https://www.buzzsprout.com/2322999/episodes/16024713-software-the-next-frontier-in-energy-with-alice-goodman
Spotify: https://open.spotify.com/episode/5dvnXQ5az8FzZbThqOZr8V
YouTube: https://www.youtube.com/watch?v=te5vayqkkVU&list=PLOpUwuNYZ_NGkze3_nhzCGRdMCpR0-nH7&index=1
Stay tuned for more episodes in, where we showcase leading figures shaping the future of energy.
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LinkedIn: https://www.linkedin.com/company/chargeenergybranding/
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Phone: +354 787 7007
Email: info@charge.events
