The Reasons Green and Sustainable have Become a Valuable Part of Your Brand Equity
The concepts of Green and Sustainable are not a recent phenomenon in energy or even in our culture. But the concepts have been gaining more and more momentum in both popular culture and our daily life. The definition of the concepts are defined by official bodies and scholars alike but the definition that brands need […]
Green to the Core and B2B Branding
The energy sector is not simply about the metamorphosis of different forms of energy into electrons that are transmitted and delivered into homes and businesses for the next metamorphosis. The energy sector is pushing forward progress and creating value. Value is determined by the end consumer. And it is the purpose of every brand to […]
Challenges of a decentralised energy market
The energy industry is changing faster now than it has ever before. These changes can in many cases be traced to the focus on renewable energy sources and energy decentralisation. With pressure from lawmakers, energy companies have been changing their energy mix to increase the use of renewable or sustainable energy sources. Renewable energy branding has […]
Discovering Hydropower
CHARGE Energy Branding looks at different energy sources from the branding angle – how different sources of energy can be used by utilities to engage better with people. Dr Fridrik Larsen, the chairman of CHARGE has been invited as a social influencer by Voith Hydro to visit hydropower plants in Portugal, Scotland and Iceland, along with three […]
Branding Bananas and other commodities
The most basic requirement for branding is differentiation. But how is utility branding possible when the product itself can’t be differentiated? How is energy market segmentation even possible when everyone is buying the same thing? These are questions that you might use to make an argument that branding for energy companies is a waste of time – the […]
Energy brands and strategic vision
Retail energy strategy is about finding the right positioning and implementing it. Energy company branding is not simple for energy providers, positioning on the market requires a deep knowledge of how energy consumers behave and how the market can be disrupted. For incumbent utilities, this can be a difficult task since consumers have an […]
Sustainability Branding disrupting the Energy Space
CHARGE is not primarily a utilities & energy conference but is also meant for companies that are actively pursuing to create value for their customers with energy branding; that is creating a competitive advantage with branding and marketing energy that they use. Energy efficiency is a big part of energy branding since the most valuable and […]
Perceptions of Green Energy
We hear and read terms like renewables, sustainable energy, green energy quite a lot these days. We could add carbon neutral, eco-friendly energy and ecological into the mix of buzz words surrounding different sources of electricity. Defining the term These terms have defined by public agencies such as the EPA as can be seen in the infographic above or have been defined […]
Making sustainable energy relatable
At CHARGE, we try to bring to the table the best practices in Energy Branding and give a glimpse at what the best energy companies in the world are doing in terms of customer engagement and making their products and services more tangible by relating to the customer on human terms. A part of the […]
The global utility in a new energy paradigm
As Ryan O’Keeffe pointed out during his presentation at the CHARGE Energy Branding Conference last September, large energy companies with a long legacy of generating and selling electricity, are not normally considered cool. The company has and is going through a comprehensive overhaul of its image, meaning and role in the fast-changing energy environment. As […]