CHARGE catches up with Mer, winners of the Best Green Brand category at the CHARGE awards in 2023!
What is the background to your mission ‘To make sustainable electric mobility easy and accessible for everyone”?
Our mission was formed over a decade ago, as the companies that comprises Mer today, was established on a business model based on the transition to sustainable electric mobility. Hence, our mission remains as a blue thread in our company history, and is a proof of our unwavering and withstanding commitment to doing good.
How do you foster a culture of passion and entrepreneurial spirit?
We are working deliberately with culture and how we incorporate our company values into everything we do. We decided on our company values as a team – where every Meroe in the company participated in several workshops, to ensure that they resonate with everyone and that they would be useful, not just some fancy buzzwords. Hence, our company values are: We are Passionate, We are Sustainable, We are Entrepreneurial.
What advice would you leave brand and marketing leaders thinking of applying for the 2023/24 CHARGE Awards? Do you have any tips or a story to share about winning?
It takes a bit of effort to create the case study for this award, yet I found the process to be very rewarding for our team in brand, communication and marketing. The case study is a synopsis of the company and our products and services – but it also turned out to be some sort of a tribute to the amazing work of our function. In addition to promoting our company externally, getting recognition and also connecting with peers in similar or other industries – it was great for our internal engagement and internal marketing. 10/10 would recommend!
Mer is a European EV charging company owned by Statkraft and has over 400 employees. By combining deep knowledge of the EV charging business with genuine ambition, we bring the expertise and scale to truly power the European shift towards electric mobility.
Mer has become a leading multi-segment EV charging provider with a foothold in the most attractive markets in Europe. We offer innovative and hassle-free charging solutions to customers, be it at home, at work, on the go or where they shop.
As a leading European EV charging provider, sustainability isn’t just a buzzword for us—it’s the cornerstone of our existence and a driving force behind every choice we make. Our mission is to make sustainable electric mobility easy and accessible for everyone. Yet we also recognize that our commitment to sustainability extends far beyond the charging stations we operate. It’s about fostering a culture that values environmental responsibility, innovation, and community engagement. Sustainability is existential to us and as the first charge point operator to release a sustainability report, we hope it sets a benchmark in our industry for others to follow.
Are you a future winner of the World’s Best Green Brand?
This award is for disruptive market entrants leveraging new technologies and/or ideas to transform the status quo. This category looks for true energy innovators who have leveraged cutting-edge solutions to empower their customers. What’s more, we’re hunting for companies that are developing the innovations needed to deliver and scale up the energy transition. If you qualify or would like to nominate an organisation, please submit a nomination at https://charge.events/categories/.
