CHARGE ENERGY BRANDING

BERLIN, GERMANY

October 23-24 2023

The Axica, Berlin

HOUSTON, TEXAS

May 16-17 2024

TBA

CHARGE ENERGY BRANDING

HOUSTON, TEXAS

May 18-19 2023

Conference & Exhibition | The Omni Houston, Texas

BERLIN, GERMANY

October 23-24 2023

The Axica, Berlin

CHARGE works with the leading names in energy to help them increase brand efficiency, scale customers and grow their businesses

Insights

Powering People: How NRG Built an Employer Brand That Lives From the Inside Out

  What does it really take to become Employer Brand of the Year in today’s energy sector? For NRG, it wasn’t a campaign, it was ...
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Insights

Clean Impact Brand of the Year Winner: How Dragonfly Energy Is Turning Proof into Scale

As the Clean Impact Brand of the Year Winner, Dragonfly Energy is being recognized not for ambition, but for measurable, real-world progress. From reducing idle ...
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Insights

Repositioning Geothermal: A Rising Star’s Perspective

Geothermal is rapidly shifting from niche to necessary and Nour Ghadanfar is helping lead that change. As Chief of Staff at Fervo Energy, she plays ...
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Insights

From Brand to Customer Impact: Inside Xcel Energy’s Utility of the Year Win

Winning Utility of the Year at CHARGE North America 2026 recognises organisations that bring clarity and leadership to the energy sector. In this interview, the ...
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Insights

The End of Energy “Fine Print”: Why Octopus Energy Is Setting the Retail Benchmark

A CHARGE North America 2026, Octopus Energy was named Retailer Brand of the Year, recognizing a model that is redefining what customers expect from their ...
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Insights

Why Brand Strategy Is Now a Business Imperative for Energy Companies

We caught up with Nick Cooper, Global Vice President Strategy & Innovation at Landor, after he spoke at CHARGE North America 2026. Can you share ...
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Insights

Xcel Energy, Octopus Energy, NRG and Dragonfly Energy Take Top Honours at CHARGE North America 2026

San Antonio, Texas: CHARGE North America 2026 convened senior leaders from across the energy sector for two days of strategic discussion, industry insight, and recognition ...
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Insights

Speaker Interview: Hayley Thompson on People-Powered Energy and Standing Out in a Transparent Clean Power Market

We caught up with Hayley Thompson, VP Global Marketing at SmartestEnergy, ahead of CHARGE North America, taking place February 26–27, 2026. As the company continues ...
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Insights

Making Energy Make Sense: Kristina Zagame on Storytelling, Solar, and Standing Out

Kristina Zagame is a Rising Star in Energy Branding and the Content & Show Host of The Plugged in Podcast, EnergySage. Known for making complex ...
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CHARGE AWARDS WINNERS 2022

ENERGY ADVOCATES OF THE YEAR

WORLDS' BEST GREEN BRAND

WORLD'S BEST HYDROGEN BRAND

B2B ENERGY INNOVATORS OF THE YEAR

WORLD'S BEST CHALLENGER BRAND

LEIFUR EIRÍKSSON AWARDS

CHARGE AWARDS WINNERS 2022

ENERGY ADVOCATES OF THE YEAR

WORLDS' BEST GREEN BRAND

WORLD'S BEST HYDROGEN BRAND

B2B ENERGY INNOVATORS OF THE YEAR

WORLD'S BEST CHALLENGER BRAND

Sponsors and partners from past CHARGE Events

A unique place of dialogue

LEGACY SPEAKERS

ENQUIRE NOW FOR GROUP RATES

Attend with your colleagues to get the most out of the full 2-day conference and secure learnings that are relevant for all your departments. Group discounts are available for groups of 2 or more. If you’re interested in sending a group, why not sponsor and make an even bigger impact?
Simply contact sorine@charge.events to get a quote now!

EXCLUSIVE PASS

1199
999 VIP access to the conference which includes:
  • All sessions, and workshops over the course of the two days
  • Refreshments, including breakfast, coffee, lunch
  • Post-event report summarising the key sessions and topics of the show

For event terms & conditions see https://larsen.energy/bestbrands/terms-conditions/

OUR MISSION

CHARGE is a pioneer and leader in energy branding in global markets, with a legacy in European deregulated energy. Our mission is to help energy companies take their branding to the next level to deliver real commercial growth. We help you shape the future of energy by redefining the brands of today. Join us to collaborate with peers, gain exclusive best practices and take away the brand, marketing and communication insights you need to grow your business.

CHARGE is a proven leader in energy branding conference, business intelligence, benchmarking tools and brand consulting in commodity markets, including energy, insurance and finance.

We’re excited to bring our insights, network and resources to bear on returning to Germany so that we might build a community for brand, technology, marketing and communications leaders to meet, learn and do business. 

Join us for our Charge Energy Branding event in Berlin, Germany next October 23-24 2023!

Who Is CHARGE Energy Branding For?

We’re the world’s only knowledge and networking platform for global energy brands. We help you gain the insights, best practices, and technologies you need to adapt to the sustainable energy transition, deregulated markets, system digitization, decarbonization and grid decentralization as branders, marketers, and communicators.

Job Titles

Chief Marketing Officers
Marketing Managers
Brand Strategy Leaders
VP Communications
Stakeholder Relations
Sales Managers
Account Directors
Chief Strategy Officers
Chief Executive Officers
Investor Relations
And many more!

Company Types

Energy Utilities
Energy Retailers
Independent Power
Producers
Grid Transmission &
Distribution Stakeholders
Energy Technology
Companies

Energy Service
Producers
Brand Marketing
Agencies
Major Strategic
Consultancies

Energy Sectors

Renewable Energy
Generation
Conventional
Power
Transmission &
Distribution
Market Regulation
New Projects &
Finance
Nuclear Energy
Petrochemicals
Energy Trading

What does CHARGE do?

CHARGE is the central hub for a community of brands each serving a different purpose within the energy brand, marketing, and communications industry. How can our different products help you achieve brand success through 2021 and beyond?

We host high quality conferences to help energy companies take their brands to the next level. We do this by offering events to help decision makers network, learn and do business.

The CHARGE Awards celebrate excellence in branding and stimulate the discussion on brand strategy but showcasing outstanding initiatives, campaigns and marketing technology within the energy sector.

The only global benchmarking tool available to energy brands. Work with brandr Index to KNOW your customers, MAXIMIZE your marketing ROI and LEAD your market.

We are the world´s first brand consultancy focussed only on the energy market. Find out how we can help you connect to existing customers and grow your customer base with us now.

CHARGE works with the leading names in energy to help them increase brand efficiency, scale customers and grow their businesses

Contact the team

Dr. Fridrik Larsen

Íris M. Gylfadóttir

Co-Owner & PM
iris@charge.events

Nick Rastall

Managing Director 
nick@charge.events

NATALIE BACON

Content Director
natalie@charge.events

Humaira Pilkington

Marketing Director
humaira@charge.events

Kristján Már Sigurbjörnsson

Research & Development
kristjan@charge.events

Elías Ýmir Larsen

Valgerður Gunnarsdóttir

Graphic Designer
valgerdur@charge.events

Fridrik Larsen​

Founder

Íris Gylfadóttir

Co-Owner & PM

Nick Rastall

Managing Director

Humaira Pilkington

Marketing Director

Natalie bacon

Content Director

Kristján Már Sigurbjörnsson

Research & Development

Elías Ýmir Larsen

Marketing

Valgerður Gunnarsdóttir

Graphic Designer

Welcome to Iceland

The land of renewable energy, colossal glaciers, active volcanoes, steaming hot springs and the magical Northern Lights

Platform of forward thinking leaders

We seek to explore the frontiers of energy branding and bring together hands-on experience, best practices and cases along with academic insight with the aim of highlighting the untapped potential within the energy space by putting to use world-class branding practices. 

Dr. Lawrence Jones from EEI presenting at CHARGE 2019

Inspiring presentations & interactive workshops

At CHARGE, we create a unique space of dialogue and reflection on marketing, communications and branding for the energy sector through presentations by professionals from within and around the energy space. Each track has 4-5 short presentations based on experience, research and insights. You will then have the opportunity to put your takeaways to the task via interactive workshops moderated by experts in the topics covered.

What attendees say

Three overarching themes

Branding, Green and Innovation will be at the foreground at CHARGE 2020. Each track within the themes consists of short presentations followed by panel discussions.
The branding tracks will offer hands-on experience, in-depth knowledge and guided workshops to provide participants with valuable items for their professional toolboxes and inspiration to achieve higher brand value.
The green tracks will be a platform of discussion on all things green. New energy sources, electric vehicles, sustainable solutions and behavioural change. What is the difference between sustainable and green and does it make a difference in the customer’s mind? We will find out.
We have the smart home talking to us, cars driving for us and blockchain doing its part. But beyond the buzzwords are new emerging technologies and new innovative uses of current technologies. Find out how innovation will shape the energy brand.

Get in touch!

Click the button to book a meeting with the conference director and discuss all matter related to CHARGE.

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