E.ON – OVO – Greenpeace Energy – Elenia – TenneT – Nissan chosen as the World’s Best Energy Brands at the 2017 CHARGE Awards
Reykjavik, October 10th 2017
The winners of the CHARGE Awards were announced at a ceremonial dinner in Reykjavik last night. A panel of 40 experts in and around the energy space, branding experts and corporate consultants named a list of brands they considered deserving being considered as the best energy brands in the world. After a careful screening process nominees were asked to make their case on why they are deserving being considered the best in the world. Brands in six categories were mentioned – Established Brands, Challenger Brands, Green Energy Brands, Distribution Brands, Transmission Brands and product brands. In addition to the brands turning in cases for the panel, customers of brands in four categories where polled with the only tool that measures customer-based brand equity in the energy space.
Members of the panel had a hard time rating the cases and choose the best in each category due to the quality of the brands. But only one winner could be announced in each category – and in many cases, s there was a photo-finish amongst all the brands in a category.
The winners were the following: Best Established Brand: E.ON Best Challenger Brand: OVO Energy Best Green Brand: Greenpeace Energy Best Distribution Brand: Elenia Best Transmission Brand: TenneT Best Product Brand: Nissan
Dr. Fridrik Larsen – conference chairman and CEO of LarsEn Energy Branding commented “It has been a long process that you see the results of tonight. The competition this year was extremely tough and there is a lot of quality branding activity being done in the energy space worldwide. Being named as a finalist is a great achievement in itself. It was a great pleasure to see brands from all over the world participating. My congratulations to the winners, the world’s best energy brands”.
About the CHARGE Awards
The only awards that honour companies in the energy space for building strong brands that connect successfully to customers. To create a shortlist of eligible brands, a global panel of 40 professionals from the energy sector, marketing, consulting and academia, suggests energy brands according to strict criteria. After a screening of the shortlist, a rigorous process takes place to find the top 3-5 brands in each category. To decide the winner, the finalists need to know their own brand and communicate it effectively to the panel in a case study. To find out if the brands are effective in the marketplace, a customer research is conducted on each brand. The finalists this year have operations all over the world – from the Americas, Europe, Japan and Oceania.
About CHARGE Energy Branding
CHARGE Energy Branding is a global event that takes place in Iceland each year. The conference is a hub of new ideas for energy brands from around the world. C-suite decision makers, innovators and entrepreneurs discuss issues related to making energy services more tangible and energy companies more efficient in becoming customer-centric. Participating in the event are trade associations related to energy, members of both local and country governments and international organisations. CHARGE 2017 was held in Reykjavik October 9-10 and CHARGE 2018 will take place September 24-25.
