Beyond Innovation: Why Battery brands matter


AI, data centers and EVs are driving load growth and battery demand.

But here’s the question: Are battery makers missing a competitive edge by overlooking branding?

In our latest podcast, Chet Parsons, Consultant for WCPFour LLC and Geoffrey Abraham, Creative Director of Self Brand Studio argue that branding could be just as important as innovation in deciding who leads the market.

Download here: https://lnkd.in/dD945ity
Listen on Spotify here: https://lnkd.in/dr5V9r3W
Listen on YouTube here: https://lnkd.in/d6ZvsWUq

Do battery manufacturers agree or disagree? We’d like to get your thoughts on the podcast