Reliant and FortisBC Named Top Energy Brands at CHARGE North America Awards
CHARGE – Powering Energy Brands Conference celebrated outstanding achievement in energy branding with the announcement of the 2025 CHARGE North America Award winners. Held for the first time in North America at the Ion Innovation Center at Rice University in Houston, the awards honored companies and individuals transforming how energy is perceived, trusted, and experienced.
Reliant was awarded Retailer Brand of the Year, recognized for its dedication to customer transparency, digital innovation, and community engagement. As a household name in U.S. retail energy, Reliant continues to set the standard for customer-first thinking and forward-looking energy solutions.
FortisBC took home Utility Brand of the Year, applauded for its commitment to sustainability, customer service, and infrastructure development. FortisBC’s expanding electric vehicle charging network—recently surpassing 50,000 charges—demonstrates how utilities can lead with both environmental and customer-focused strategies.
In addition to these category winners, four Rising Stars in Energy Branding were recognized on the night—emerging leaders whose creativity, strategic thinking, and collaborative spirit are helping to shape the future of energy.
Natalie Goldfarb, Director, Communications, Smart Electric Power Alliance
Daniel Kirwin, Retail Flexibility Strategy & Program Manager, Octopus Energy US
Isadora Matos, Marketing Manager, EIQdigital
Mya Wilkes, Senior Content Marketing Manager, Schneider Electric
“Young people are vital agents of change and future leaders, so we celebrate their strategic and analytical thinking, encourage how they work in a team, and support their creative ideas,” said Dr Fridrik Larsen, founder of CHARGE.
The CHARGE North America Awards are part of the global CHARGE – Powering Energy Brands Conference platform, which has recognized excellence and innovation in the energy sector since 2016. Centered around the 2025 theme “Transforming Energy’s Reputation,” this year’s event brought together professionals from across North America and beyond for discussions on trust, leadership, public perception, and the evolving role of energy companies in shaping a more sustainable and socially responsible future.
Looking ahead, CHARGE will host its European conference on October 13–14, 2025, at The Peninsula Hotel in Istanbul, Turkey. This event will feature global awards recognizing excellence in energy innovation and brand leadership across categories such as The World’s Best Established Brand, The World’s Best Challenger Brand, The World’s Best Green Energy Brand, B2B Energy Innovator and NEW this year are Energy Sector Employer and Energy Game Changer.
To learn more about the CHARGE Awards and the conference, visit https://charge.events/