In today’s fast-paced and visually saturated world, how can brands cut through the noise—literally?
In our latest podcast episode, we sit down with Michael Boumendil, President & Chief Creative Officer of SIXIÈME SON, to explore the often overlooked but increasingly essential role of sonic branding in shaping brand identity and consumer perception.
As one of the world’s leading experts in audio branding, Michael shares how sound can become a powerful strategic tool for differentiation, memorability, and emotional connection—especially in industries like energy, where brand visibility can be a challenge.
In this fascinating conversation, they explore:
Sound and Brand Perception: The psychology behind how sound influences the way people perceive and interact with brands.
Emotional Resonance: Why music triggers deeper emotional responses than visuals alone—and how this leads to stronger customer loyalty.
Strategic Application for Energy Brands: Practical ways energy companies can integrate sonic branding to reflect their purpose, values, and innovation.
Real-World Case Studies: Proven examples of brands using audio to enhance recognition, increase engagement, and create lasting impact.
The Future of Branding: Why audio is becoming a critical part of the branding mix as consumers move toward voice-driven technology, streaming platforms, and immersive digital experiences.
Available on your preferred platform:
Spotify: https://open.spotify.com/episode/6iUGYZjPHvPUoLygWITOta
YouTube: https://www.youtube.com/watch?v=m4CUfKCXgqs&list=PLOpUwuNYZ_NGkze3_nhzCGRdMCpR0-nH7&index=2
This episode is ideal for marketers, brand leaders, energy professionals, and creatives looking to harness the full potential of sound in their branding strategies. Whether you’re developing a brand from scratch or rethinking your current positioning, sonic branding offers a fresh, powerful way to connect with your audience.
Stay connected for more expert insights on branding and energy innovation:
LinkedIn: https://www.linkedin.com/company/chargeenergybranding
Email us to share your story or suggest a guest: info@charge.events
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