Batteries are at the center of the clean energy race, yet most companies making them remain invisible to the public, leaving the sector wide open for disruption.
In our last episode, Chet Parsons and Geoffrey Abraham explored why the battery industry is ripe for change. Now, we continue the conversation with Keith Hoge, a true insider who has led global marketing at battery cell startup iM3NY.
Keith shares:
Why branding matters even in B2B sectors like batteries
The balancing act between cutting-edge tech, cost pressures, and reputation
Real-world hurdles when lack of recognition blocks customers, funding, or partnerships
Whether the sector could create its own “Intel Inside” moment
Tune in for an inside look at how the unseen component of our clean energy future could become one of its most powerful brands.
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