What to expect at the CHARGE Energy Branding Conference
It’s hard to find many conferences which offer inspiring keynotes from executives about branding in the energy industry, professionals giving insightful presentations on energy industry branding case studies or conferences which focus on how branding will determine the future of the industry and which companies will survive the changing times. It’s hard because CHARGE Energy Branding is […]
Gain insights and earn customer engagement
Energy company branding is pretty simple at the core. The World’s Best Energy Brands have it in common to be able to identify segments in the market. The best brands offer their target groups specific offerings and give them tailor-made marketing message that gives the impression of a coherent brand-voice. Despite advances in technology – the core […]
Sustainability Branding disrupting the Energy Space
CHARGE is not primarily a utilities & energy conference but is also meant for companies that are actively pursuing to create value for their customers with energy branding; that is creating a competitive advantage with branding and marketing energy that they use. Energy efficiency is a big part of energy branding since the most valuable and […]
Perceptions of Green Energy
We hear and read terms like renewables, sustainable energy, green energy quite a lot these days. We could add carbon neutral, eco-friendly energy and ecological into the mix of buzz words surrounding different sources of electricity. Defining the term These terms have defined by public agencies such as the EPA as can be seen in the infographic above or have been defined […]
The basic energy marketing rules that many fail to apply
Before energy suppliers begin the journey of their energy marketing, there are multiple issues that need to be addressed. The most basic issue and the foundation of any energy brand is the general idea of what the brand is about before creating and delivering the marketing message. Branding is the basic strategic philosophy any organisation should […]
A Unique Energy Conference in Iceland 2018
CHARGE is a bit unique in terms of location. Technically, CHARGE Energy Branding is an energy conference that is located on two continents. It is an energy conference in Europe as well as being an energy conference in America. Iceland rests on the tectonic plates of both Europe and America. But the conference is also […]
How will Shell-First Utility sell electricity in the UK?
It’s almost the end of the year and we can say that the recent news of First Utility being acquired by Shell is the biggest energy branding news story of 2017. But it does not come as a total shock, at least not for people who attended CHARGE2016. First Utility has been operating in Germany for […]
Building brands is about building trust
Fintan Slye, CEO of the Irish Transmission System Operator Eirgrid, went over the case study of Eirgrid’s need of having a strong brand. Being a state-owned monopoly, Eirgrid is not at risk of losing customers or has any market share to gain – which is the second most common misconception of the role and importance […]
Can engineers talk to people?
As Jukka Ruusunen puts it: not many people connect customer centricity to a transmission company. Jukka is the CEO of Fingrid of Finland, a transmission company that not only creates a connection between generation and distribution but also had created a connection between transmission and customer centricity. Having an entire track dedicated to the Transmission […]
Engerati Energy Branding Webinar S01E02
The second of the Energy Branding webinars will be tomorrow at 13:00 UTC on Engerati. The title of the webinar is Branding Intangible Commodities – The Big Energy Question and you can follow it here for free, either live or on demand. The main issues covered are the following: Branding tangible vs intangible commodities Beyond retail – […]