Provide superior customer experience with digitization
Customer experience is proving to be more important than ever. Utilities must optimize a positive digital experience for their customers by constantly re-evaluating new approaches and learn from best cases in other industries and adapt them to the needs of the energy customer. The customer at the centre As discussed in last week’s blog post, […]
Efficient Energy Brand Communication
One of the most challenging tasks of utility companies is how to reach the ears and eyes of stakeholders and potential customers in a way that it gets noticed and remembered. Though energy efficiency has been a hot topic for energy companies, the most important task ahead is efficiency in communication – if communication goes […]
How sustainable is your Energy Branding?
Brands need to be sustainable — this is something that should be obvious to everyone. In times when renewable energy sources receive much of the buzz from marketing departments to engineers, from energy companies to the mainstream media — a different kind of sustainability is often forgotten. […] there does not seem to be a […]