In this episode, we’re joined by Nick Centera, Director of Marketing at Qcells EPC and host of the Renewable Storytellers podcast.
As budgets tighten across the energy industry, brand investment is often one of the first things questioned or cut. Nick shares a candid perspective on why that’s a mistake, and how companies that stay committed to brand during uncertain times are better positioned for long-term growth.
We discuss:
- The role brand plays inside Qcells and across the wider business
- What tightening budgets heading into 2026 mean for marketers
- Why brand marketing is often first on the chopping block and how to defend it
- Making the internal case that brand drives real business value
- Low-cost, high-impact ways to stay visible when resources are limited
- The long-term payoff of consistency, creativity, and commitment
Listen to the full episode here: https://lnkd.in/dAiqxiw7
Spotify: https://lnkd.in/dWRsvNhK
YouTube: https://lnkd.in/dHziYAVF
We also look ahead to CHARGE 2026, where the focus shifts from brand strength to measurable business value.