Breaking Bad News: Crisis Communication Insights When “the spaghetti hits the fan,” most organizations still improvise, but that’s exactly the problem. In our latest podcast episode, we sit down with Jeff Hahn, Principal at Hahn author of Breaking Bad News, to unpack how leaders should think when a crisis unfolds. With 30+ years in reputation […]
Investing in Brand Today for Growth Tomorrow
In this episode, we’re joined by Nick Centera, Director of Marketing at Qcells EPC and host of the Renewable Storytellers podcast. As budgets tighten across the energy industry, brand investment is often one of the first things questioned or cut. Nick shares a candid perspective on why that’s a mistake, and how companies that stay committed to brand during uncertain […]
AI is changing customer experience in energy but automation alone isn’t the answer.
AI is changing customer experience in energy, but automation alone isn’t the answer. In this episode, Fridrik Larsen speaks with Kim Maren E. Global VP and Co-Head of Utilities at SAP, about how AI is reshaping customer journeys across the utilities sector. They explore:• How AI is already transforming real customer interactions• Where automation works […]
From Big Change to Everyday Impact: Inside E.ON’s “It’s On Us” Campaign
In this episode, we’re joined by Katja Metz, Team Lead Global Marketing at E.ON, to talk about the brand’s latest campaign “It’s On Us.” Building on E.ON’s recognition as Best Established Brand at the 2024 CHARGE Awards, the campaign’s new phase takes innovation from large-scale energy projects to everyday life showing how smarter, more personal energy […]
Content over beauty: The Dos and Dont’s of Influencer Marketing for the Energy Industry
In this episode, we’re joined by Dr. Thomas Hillig, Founder and Managing Director of THEnergy ,a leading consultancy helping companies innovate and navigate new business models in the energy sector. Thomas is one of the most influential voices on LinkedIn, where his daily insights shape the conversation on the energy transition. With a background in […]
The Making of The Great Transition with DNV
What if the future of energy looked different because we chose differently today? In this new episode, we sit down with Caroline Kamerbeek, VP of Marketing, Communications & Public Affairs for Energy Systems at DNV, to talk about The Great Transition: a short film that reimagines a world shaped by bold decisions, collaboration, and human […]
Who Will Power the Future? Inside the Battery Branding Challenge
Batteries are at the center of the clean energy race, yet most companies making them remain invisible to the public, leaving the sector wide open for disruption. In our last episode, Chet Parsons and Geoffrey Abraham explored why the battery industry is ripe for change. Now, we continue the conversation with Keith Hoge, a true […]
Beyond Innovation: Why Battery brands matter
AI, data centers and EVs are driving load growth and battery demand. But here’s the question: Are battery makers missing a competitive edge by overlooking branding? In our latest podcast, Chet Parsons, Consultant for WCPFour LLC and Geoffrey Abraham, Creative Director of Self Brand Studio argue that branding could be just as important as innovation in […]
De-Risk to Dare: How Energy Brands Can Lead, Not Follow. A Conversation with Landor
The energy sector is moving faster than ever, but are its brands bold enough to keep up? In this episode, we sit down with brand experts, Nick Cooper Global VP, Strategy & Innovation and Teemu Suviala, Global Chief Creative Officer from Landor to explore: Whether you’re in marketing, strategy, or leadership, this is essential listening […]
Think Bigger: Why Thought Leader Ads Are Changing the Game in Energy Marketing
Marketing teams in the energy sector are often stretched thin—divided across priorities, platforms, and departments. But what if the secret to greater brand impact isn’t more budget, but better alignment? In this episode of the CHARGE podcast, we sit down with Jacob Lundy, a clean energy marketer with over a decade of experience, to explore how Thought […]